16 Handles

16 Handles
TypePrivately held company
IndustryRestaurants
Founded2008 (2008)
FounderSolomon Choi
HeadquartersNew York City, US
Number of locations
35 (in 2022)
ProductsFrozen yogurt
Website16handles.com

16 Handles is a self-serve frozen yogurt company that allows customers to create their own customized frozen yogurt desserts. It was founded in 2008 by Solomon Choi. The company's name, "16 Handles", refers to the 16 rotating flavors of frozen yogurt available at any given time and is also a play on the name of the movie Sixteen Candles.[1]

Operations

16 Handles uses a self-serve model, which allows customers to control the amount of yogurt they want and select their own toppings. After filling their cups with frozen yogurt, customers can visit the toppings bar, where they can choose from a range of options, including fruits, candies, nuts, sauces, and more. The customer pays by weight.

Over the years, 16 Handles has expanded its presence, opening numerous locations across the United States to 35 units in 2022.[2] The company has also embraced technological advancements, introducing mobile apps and advertising on social media like Snapchat.[3] It has units in New Jersey, Massachusetts, Texas, South Carolina and Florida.[2]

In 2022, 16 Handles was acquired by Neil Hershman, a New York entrepreneur who became the company's chief executive officer, and Danny Duncan, a YouTube personality who is the chief creative officer.[2]

In June 2024, 16 Handles founder Solomon Choi died.[4]

See also

References

  1. ^ Stern, Gary (2023-06-26). "Franchisee Takes Over 16 Handles And Aims To Reinvigorate It". Forbes. Retrieved 2023-07-09.
  2. ^ a b c Lisa Jennings on (2023-06-16). "16 Handles, Red Mango Cafe make brand tweaks". Restaurant Business. Retrieved 2023-07-09.
  3. ^ Gallagher, B. (2018). How to Turn Down a Billion Dollars: The Snapchat Story. St. Martin's Publishing Group. p. 102. ISBN 978-1-250-10862-3. Retrieved 2023-07-09.
  4. ^ Saunders, Angel (June 13, 2024). "Young Entrepreneur Who Founded Popular Self-Serve Frozen Yogurt Chain 16 Handles Dead at 44". People. Retrieved June 13, 2024.
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