The local Liberal Association selected Philip Bright to defend the seat. He was the son of John Bright the famous Free-trader. The Conservatives selected 35-year-old barrister, Granville Charles Hastings Wheler, later 1st (and last) Baronet of Otterden, as their candidate. He had contested Osgoldcross at the last general election.
Twenty-six-year-old Victor Grayson stood as an Independent Labour candidate, having been nominated by the Colne Valley Labour League. This was the local branch of the Independent Labour Party (ILP), but the ILP and Labour Party both decided against backing Grayson's candidacy.[3] Grayson was born in Liverpool and became an apprentice engineer. He joined the Independent Labour Party and toured the country giving lectures, becoming a well-known orator despite having a stammer.