For the Liberals, the by-election was an opportunity to attack the record of the Coalition government of David Lloyd George. They particularly tried to highlight the waste and inefficiency of the government with the local farming community. They were however hampered by years of political inactivity and poor organisation in the constituency. It was reported that Collison, despite his principal trade of art printer, had considerable experience of farming, advocated an advanced agricultural policy and that many local farmers regarded him as a real friend. Collison also favoured some degree of nationalisation in the mining industry, which was less popular, even against the background of coal strikes which had made supplies in the area scarce.[2]
Government
Lowther strongly attacked all forms of socialism and schemes of nationalisation, raising the spectre of land nationalisation if the electorate deserted the coalition. He also hoped to gain votes through his family association with the previous MP who had held the seat since 1886 [3] and with Speaker Lowther's son, Christopher who was Coalition Tory MP in nearby North Cumberland.
The result
The by-election resulted in a narrow win for the Coalition candidate, a majority of just 31 votes out of 15,325 cast. Lowther commented that the result of the election showed the public did not favour nationalisation and did not wish to see Ireland given complete independence. Collison's attacks on government extravagance were seen as the reason he came so near to gaining the seat.[4] Lowther and Collison faced each other again in the 1922 general election with Collison successful on that occasion by 378 votes.[5]