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28 Thousand Days

"28 Thousand Days"
Single by Alicia Keys
ReleasedJuly 31, 2015 (2015-07-31)
GenreR&B
Length3:21
LabelRCA
Songwriter(s)
Producer(s)
Alicia Keys singles chronology
"We Are Here"
(2014) 		"28 Thousand Days"
(2015) 		"In Common"
(2016)
Music video
"28 Thousand Days (Audio)" on YouTube

"28 Thousand Days" is a song by American recording artist Alicia Keys. It was written by Keys, Swizz Beatz, Mark Batson and Harold Lilly and produced by Keys, Batson and Beatz. The song was released on July 31, 2015, through RCA Records as the song of the 2015 Levi's women's jeans advertisement campaign. Keys said that the song was inspired by an article she had read, which said the average human life is 76 years, which equals to 28 thousand days.[1]

Background and reception

In 2014, Keys worked with Kendrick Lamar, Hans Zimmer and Pharrell Williams for The Amazing Spider-Man 2 song "It's On Again".[2] Keys also released "We Are Here" in September 2014 and "We Gotta Pray" in December 2014.[2][3] In July 2015 Keys was announced as the brand ambassador and face of Levi's the autumn/winter advertisement campaign for women's jeans and "28 Thousand Days" as the campaign's song.[4][5] The song was used in TV, cinema and online commercials for the campaign, directed by Malik Hassan Sayeed.[6] On the day of the song's release, Keys tweeted "I've been dyin' to share this new music with you! Live everyday like its your last!!"[7]

Vibe wrote of the song that it has an "infectious melody" and "boisterous production" by Swizz Beatz.[8] Rap-Up called the song an "uplifting anthem" with "blaring horns".[9] MTV News called the production "bass heavy" while Entertainment Weekly described the song as "stomping" and "soulful" and wrote that Keys is "in prime form" on the song.[1][2]

Live performances

Keys performed the song at a concert for her album Here at Village Underground in London 26 May 2016 and at Troubadour in Los Angeles on 20 July 2016.[10][11] Keys performed the song at the Apple Music Festival in London on 20 September 2016 [12] Keys performed the song during Here in Times Square concert special on 9 October 2016 on Times Square in New York City and during an episode of Landmarks Live: Great Performances, 20 January 2017 on PBS .[13][14] On 7 March 2017, Keys performed the on at Houston Livestock Show and Rodeo.[15] On 17 September 2017, Keys performed the song at Rock in Rio music festival in Rio de Janeiro, Brazil.[16] On 1 November 2017 Keys performed the song at Baloise Session in Basel, Switzerland.[17] Keys performed the song on the 2019 Dubai International Jazz Festival.[18]

Track listing

Digital download[19]
No.TitleLength
1."28 Thousand Days"3:21

Charts

Chart (2015) Peak
position
France (SNEP)[20] 198

References

  1. ^ a b Roth, Madeline (2015-07-31). "Alicia Keys' New Song Will Make You Want to Carpe f--king Diem". MTV News. Archived from the original on August 2, 2015. Retrieved 2020-03-01.
  2. ^ a b c Eric Renner Brown (2015-07-31). "Alicia Keys Returns with '28 Thousand Days'". Entertainment Weekly. Retrieved 2020-03-01.
  3. ^ "Alicia Keys Returns w/ Contemplative New Single "28 Thousand Days"". Okayplayer. 2015-07-31. Retrieved 2020-03-01.
  4. ^ "This New Levi's Campaign Is On Fire". Elle.uk. 2015-07-10. Retrieved 2020-03-01.
  5. ^ Friedman, Vanessa (2015-07-07). "Levi's Responds to Challengers With Revamped Women's Jeans". The New York Times. Retrieved 2020-03-01.
  6. ^ "Alicia Keys Struts Her Stuff In Levi's to Promote Women's Collection". AdAge. 2015-07-10. Retrieved 2020-03-01.
  7. ^ Leight, Elias (2015-08-06). "Alicia Keys Returns With "28 Thousand Days"". The FADER. Retrieved 2020-03-01.
  8. ^ "Alicia Keys Reminds Us To Enjoy Our "28 Thousand Days"". Vibe. 2015-07-31. Retrieved 2020-03-01.
  9. ^ "New Music: Alicia Keys - "28 Thousand Days"". Rap-Up. 2015-07-31. Retrieved 2020-03-01.
  10. ^ Huggins, Ray (2016-05-28). "Review: Alicia Keys live at Village Underground in London – 26/05/2016". Deeper the Beats. Retrieved 2020-02-29.
  11. ^ Kennedy, Gerrick D. (2016-07-22). "Alicia Keys unveils 'crazy powerful' new album at the Troubadour: 'The best music I've made'". Los Angeles Times. Retrieved 2020-02-29.
  12. ^ Parker-Williams, Amie (2016-09-21). "Alicia Keys Promises Her Most 'Intentional, Purposeful' New Music Yet at Apple Music Festival". MTV. Retrieved 2018-10-20.
  13. ^ Penrose, Nerisha (2016-10-10). "Alicia Keys Shuts Down Times Square With Hometown Concert". Billboard. Eldridge Industries. Retrieved 2018-10-20.
  14. ^ "About Alicia Keys – Landmarks Live in Concert". PBS. 4 January 2017.
  15. ^ Keever, Matthew (2017-03-13). "Alicia Keys Puts RodeoHouston in an Empire State of Mind". Houston Press. Retrieved 2020-02-29.
  16. ^ "Alicia Keys emociona Cidade do Rock com sofisticação e protesto". Vagalume. Retrieved 2020-03-01.
  17. ^ "Alicia Keys Concert Setlist at Baloise Session 2017". Setlist.fm. Retrieved 2020-02-05.
  18. ^ Saeed, Saeed (2019-02-23). "Review: Alicia Keys Keeps It Classy at the 2019 Dubai Jazz Festival". The National. Retrieved 2019-03-05.
  19. ^ "Alicia Keys - 28 Thousand Days - Single". iTunes Store. Apple Inc. 31 July 2015. Retrieved 2020-03-01.
  20. ^ "Alicia Keys – 28 Thousand Days" (in French). Les classement single. Retrieved 2020-03-01.
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