It is most notable as the location of Ascot Racecourse, home of the Royal Ascot meeting. Its average house price of £1,019,451 as of June 2021 makes it the 13th most expensive town in England.[2][3] It is also among the ten most expensive towns in Britain to rent a property.[4] The town comprises three areas: Ascot itself, North Ascot and South Ascot. It is in the civil parish of Sunninghill and Ascot.
Ascot is in the district administered by the unitary authority of the Royal Borough of Windsor and Maidenhead. Ascot, South Ascot and a small part of North Ascot are in the civil parish of Sunninghill and Ascot, although most of North Ascot is in the civil parish of Winkfield.
Facilities tend to be geared towards the racecourse, but there is a small range of shops in the wide High Street. Most of the expected facilities one would expect to find in a small town are here, including a supermarket, petrol station and many cafes, a Subway, Tesco Express and Sainsbury's Local). Most buildings are post-war with flats above the ground floor retail space. Heatherwood Hospital (filming location for Carry On Matron) was at the western edge of the town. Ascot station is on a junction of the railway line from London Waterloo to Reading, Bagshot, Aldershot and Guildford, originally built by the London & South Western Railway and now operated by South Western Railway. As a consequence of the frequent service on this line, Ascot is now a commuter centre in both directions (westwards to Reading and eastwards to London).
The centrepiece of Ascot's year is held in June: Royal Ascot is arguably the world's most famous race meeting, dating back to 1711. The British royal family attend the meeting, arriving each day in a procession of horse-drawn carriages from Windsor Castle through Windsor Great Park and the village of Cheapside. It is a major event in the British social calendar. The course is still owned by the Crown.
Economy
Ascot Racecourse employs over 70 full-time staff, which increases temporarily to 6,000 during Royal Ascot week.[citation needed] The village has a variety of businesses located at the Ascot Business Park, opened in 2008, including the UK headquarters of global toy manufacturer Jakks Pacific, in addition to numerous small and medium enterprises. The Chartered Institute of Building, a professional body for those working in the construction industry and built environment, is also based in Ascot.
Ascot has an Army Cadet Force unit: 4 Platoon Ascot. The unit, being badged as Irish Guards (due to the unit belonging to A Company, Berkshire ACF; a company currently badged to the Household Division), means that the unit regularly sees Irish Guards events such as the Saint Patrick's Day Parade, and even has the privilege of taking part in an Irish Guards ACF skills competition, run by the battalion. It actively recruits from the local and surrounding area. The unit used to parade at Ascot Racecourse, however, they were evicted due to an appeal made by the racecourse owners. They now temporarily parade at Sunningdale Parish Hall, Broomhill Lane.[citation needed]
