BackTweets

BackTweets
TypePrivate
IndustryInternet
Web Analytics
FoundedMarch 2009[1]
Websitebacktweets.com

BackTweets is a Twitter (now X) analytics tool which allows users to search through a Tweet archive for links, including shortened URLs[2] that were sent on Twitter.

History

BackTweets was developed by BackType and released on Friday March 6, 2009.[1][3] A short time after its launch, the service received significant media attention, most notably from Twitter[4] and popular social media news site Mashable.[5] In March 2011 BackType raised $1 million in seed funding from investors such as True Ventures, K9 Ventures, Freestyle Capital, Founder Collective and others.[6][7] This was in addition to the $315,000 in funding it had raised previously from Y Combinator and True Ventures.[8] On July 5, 2011 BackType announced that it had been purchased by Twitter, would be relocating to Twitter's offices and would be discontinuing BackType and its API.[9][10][11] A few months after the acquisition the BackTweets service was shut down.[12][13]

On March 6, 2012 the domain BackTweets.com was bought in a public auction by Sorezki Ltd. who re-launched the site as a free service.[14][15]

Function

BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number of times a link was tweeted[16] as well as the actual tweet that was made.[17] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.[18] The service requires neither a username nor registration to the site.[19] As opposed to Twitter's search capacity,[2] BackTweets tracks all links which were tweeted, regardless of the form they were shared in, which prevents users from getting fragmented information about their Twitter link presence.[20] In response to a search, tweets are returned in reverse chronological order with the most recent tweets appearing first in the list.[19]

References

  1. ^ a b Golda, Christopher. "BACKTWEETS TO SEARCH LINKS ON TWITTER". blog.backtype.com. Archived from the original on 19 January 2012. Retrieved 20 May 2012.
  2. ^ a b Glockner, Phil. "BackTweets Searches What Twitter Can't: Short URLs". www.readwriteweb.com. Archived from the original on November 10, 2013. Retrieved 11 November 2019.
  3. ^ Reisinger, Don (2009-03-06). "Webware Radar: BackType has raised $300,000 and released new features". CNET. Archived from the original on 2022-01-21. Retrieved 2026-03-03.
  4. ^ Stone, Biz. "May The Tweets Be With You". Twitter Blog. Retrieved 20 May 2012.
  5. ^ Van Grove, Jennifer. "Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement". www.Mashable.com. Retrieved 20 May 2012.
  6. ^ Empson, Rip. "Social Analytics Platform BackType Raises a Cool Million in Funding". TechCrunch. Retrieved 20 May 2012.
  7. ^ Verrinder, James (2011-03-16). "BackType nets $1m funding for social media monitoring". Research Live. Archived from the original on 2025-06-20. Retrieved 2026-03-03.
  8. ^ Wauters, Robin. "BackType Gets More Conversation Tracking Features, Seed Funding". www.techcrunch.com. Retrieved 24 May 2012.
  9. ^ Golda, Christopher. "Backtype Has Been Acquired by Twitter". blog.backtype.com. Archived from the original on 26 May 2012. Retrieved 20 May 2012.
  10. ^ Rao, Leena (2011-07-05). "Twitter Acquires Social Analytics Platform BackType". TechCrunch. Archived from the original on 2026-01-08. Retrieved 2026-03-03.
  11. ^ Tarran, Brian (2011-07-05). "Twitter buys BackTweets developer". Research Live. Archived from the original on 2025-05-13. Retrieved 2026-03-03.
  12. ^ Geraci, Christine. "4 Awesome Online Monitoring Tools That Won't Die". www.talentzoo.com. Archived from the original on 15 October 2011. Retrieved 22 May 2012.
  13. ^ Ha, Antony (2011-07-05). "Twitter Buys Analytics Startup BackType". Adweek. Archived from the original on 2023-02-04. Retrieved 2026-03-03.
  14. ^ "Terms of Service". backtweets.com. Archived from the original on 25 May 2012. Retrieved 20 May 2012.
  15. ^ Raam, Dana. "The Acqui-Hire: Rethinking the Trust We Place in Start-Ups". www.socialmediatoday.com. Archived from the original on 12 May 2012. Retrieved 20 May 2012.
  16. ^ Brewer, Jake. "Sunlight Live Recap: How We Did It". www.sunlightfoundation.com. Retrieved 24 May 2012.
  17. ^ Fishkin, Rand. "30 SEO Problems & the Tools to Solve Them (Part 2 of 2)". seomoz.org. Retrieved 20 May 2012.
  18. ^ Lasica, JD. "14 free tools to measure your social influence". www.socialbrite.org. Retrieved 24 May 2012.
  19. ^ a b "10 Ways to track what people are saying about you on Twitter". www.mediabistro.com. Retrieved 24 May 2012.
  20. ^ Barone, Lisa. "Are You Making These 5 Social Measurement Mistakes?". www.outspokenmedia.com. Retrieved 24 May 2012.

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