As described in a film magazine review,[3] Betty Hallowell is an unsuccessful fashion designer as the New York City modistes spurn her work as being that of a nobody. Her brother Jack is crippled in an accident involving political boss Mitchell's automobile. The latter swears vengeance on Betty when she refuses the slim compromise he offers. Broke, Betty realizes that you must bluff in order to win prestige in Gotham, so she impersonates Nina Loring, a missing international beauty, and the New York City modistes flock to buy her designs. However, the real Nina is wanted for embezzlement. Mitchell's secretary is about to have Betty arrested. She is saved by Robert Fitzmaurice, a young lawyer, who threatens to expose Mitchell's crookedness and, by bluffing, causes him to back down. As a result, Robert wins Betty's affection.
^Pardy, George T. (May 10, 1924). "Box Office Reviews: Bluff". Exhibitors Trade Review. New York: Exhibitors Review Publishing Corporation: 21. Retrieved December 8, 2022. This article incorporates text from this source, which is in the public domain.
^Catalog of Holdings The American Film Institute Collection and The United Artists Collection at The Library of Congress, p. 19, c.1978 by The American Film Institute