The film, made on a budget of ₹120 crore, grossed around 23 crore in the first week. It opened to mixed reviews and was declared a commercial disaster after failing miserably at the box office.[5]
Plot
In 1969 Bombay, Balraj is a street fighter/boxer who is in love with the jazz singer Rosie. Seeing Rosie with wealthy men further sparks his dream of becoming a "big-shot", believing that if he manages to become rich, he might win Rosie's heart. Balraj and his friend Chimman then catch the eye of Kaizad Khambatta, a wealthy businessman who is impressed by Balraj and offers him the chance to manage his club "Bombay Velvet", which Khambatta uses to further his illegal tasks and activities. He also nicknames Balraj "Johnny", which then becomes his identification. As well as this, Johnny and Chimman fulfill minor tasks for Khambatta, including capturing a dirty photograph of a minister who Khambatta wants to blackmail. This news reaches Jimmy Mistri, a media reporter, who also happens to be the same wealthy man Johnny had previously seen Rosie with.
Remembering that Johnny has a crush on Rosie, Mistri takes advantage of this and sends Rosie to Johnny's club to get her hands on the photograph of the minister. However, Rosie and Johnny eventually fall in love, and Mistri threatens to reveal Rosie's true identity to Johnny. Therefore, Rosie begins to supply information about Johnny & Khambatta's activities to Mistri. After a photograph of a secret meeting between Bombay's big-shots is leaked, Khambatta guesses that it was Rosie supplying the information and orders her to be killed. Johnny hears of this and forms an enmity with Khambatta, the man who brought him into the crime world.
Johnny fakes Rosie's death and makes her act as if she is her long dead twin sister Rita. But soon Khambatta realises the truth, kidnaps Rosie and tries to kill Johnny and they get into a standoff at Bombay Velvet. Khambatta shoots Rosie to provoke Johnny. Johnny angry at this stabs Khambatta and is himself shot dead while trying to carry Rosie to the hospital, outside the club. It is revealed before the end credits that Rosie survived her gunshot.
Kashyap was inspired to make such a film after reading L.A. Quartet, a sequence of four crime fiction novels by James Ellroy, set in the late 1940s through the late 1950s in Los Angeles.[6] The novels inspired him to "dig into the dark trenches of the history of Bombay",[6] where he "found a treasure trove that was never-ending".[6]
Bombay Velvet was initially to be produced by Viacom18, but Fox STAR Studios decided to co-produce it with Phantom Films. It is based on Gyan Prakash's book Mumbai Fables and set in early 1950s towards 1970s, before Mumbai became a metropolis. Prakash is also one of the scriptwriters for the film.[7]
Casting
Although Hrithik Roshan, Aamir Khan, Ranveer Singh and Saif Ali Khan were considered,[8]Ranbir Kapoor was cast as a street fighter, and Anushka Sharma was cast as a jazz singer.[9][10] Kapoor explained his casting, "The script of Bombay Velvet just fell into my lap. I read it and I knew immediately that I wanted to be part of Anurag's grand vision, his innovative storytelling, his movie-making process; everything that he does so perfectly."[11] This was director Karan Johar's second film after Dilwale Dulhania Le Jayenge (1995); he was cast as the film's primary antagonist, Kaizad Khambata.[12] His role is said to have been inspired from Russi Karanjia.[13]
Filming
Principal photography began in mid-July 2013 and continued till early September 2013.[14] The first schedule was shot at Sri Lanka's Ranmihitenna Mahinda Rajapaksa National Tele Cinema Park, Hambantota. Filming was also done in Colombo, Galle, and Pasikudah.[15][16] The second schedule was also in Mahinda Rajapaksa National Tele Cinema Park, Sri Lanka, where Sharma and Kapoor rejoined the filming in February. The second schedule completed in March. Parts of the set was left at the National Tele Cinema Park, rather than being dismantled, as it will be used as a tourist attraction site. The third and final schedule was in Mumbai where shooting was held for a ten-day period.
Editing
The film was released in only one version and was edited in collaboration by Prerna Saigal (The Lunchbox (2013)) and Academy Award-winning editor Thelma Schoonmaker.[17]
A teaser of the film's first-look was released on 28 January 2015, it featured Ranbir Kapoor's avatar in the film "Johnny Balraj", the "big shot". On 29 January 2015, the official first poster was revealed, featuring Johnny Balraj wearing a pinstriped suit and wielding a Thompson submachine gun in each arm.[20] An official trailer was released during the India vs Bangladesh2015 Cricket World Cup quarter final match, with Kapoor present at the Star Sports 3 studio with the commentators.[21] The film also attracted brand associations worth Rs. 20 Crore with brands like Reliance Jio Chat, Saavn, Gillette, GoDaddy among others. To build hype and buzz around the film, Fox Star India and Phantom Films crowdsourced the official fan art for the movie by running a poster design contest on Cupick.[22]
The soundtrack for Bombay Velvet is composed by Amit Trivedi, which he began working on the soundtrack after the release of Dev D. Amit stated in an interview that, "The music of Bombay Velvet will reflect the age of 1960s Jazz era of Bollywood."[24] The lyrics were written by Amitabh Bhattacharya. The album was released on 24 April 2015 by Zee Music Company, which took care of the film's audio rights.
The song "Fifi" is a remake of the Hindi song "Jaata Kahaan Hai Deewane" from the 1956 film C.I.D. which was originally composed by O. P. Nayyar and written by Majrooh Sultanpuri. It was re-created by Mickey McCleary.
Release
The film released on 15 May 2015 in 2600 screens worldwide.[25]
Critical reception
Performances of Kapoor, Sharma and Johar received positive reviews, but the incoherent script and direction were heavily criticized. Arunava Chatterjee of Indiatoday rated it 3.5 stars and said, "While vintage seems to be the new fad in Bollywood, Bombay Velvet deserves a standing ovation in this age of run-of-the-mill Friday releases."[26]Bollywood Hungama also gave it 3.5 stars and said, "On the whole, Bombay Velvet is a visual masterpiece that is rich in form. If you want to be wowed by the detailing of the 1960s, superb performances of Kapoor, Sharma and Johar, then go ahead and watch this film."[27] Shubha Saha of Mid-Day gave Bombay Velvet 3.5 stars and said, "Bombay Velvet is more like a roller coaster ride, as it takes you on a dizzy high with its charming ambience and music that is bound to stay with you for long, but later you are brought down not so gently with the underwhelming plot and lack of punches. Watch it for the experience."[28]
Box office
The film opened to dull occupancy ranging 10%–20% on first day and on the second day half of the theatres removed it. On the third day it disappeared from all cinemas as the halls were empty.[29] The film collected ₹52 million (US$620,000) on first day [30]
