A new stadium in the Hisingen area had been discussed for years time prior to the announcement that BK Häcken and Gothenburg Municipality had agreed. One of the reasons for building a new stadium is the new stadium criteria by the Swedish Football Association which went into effect in 2014. The new stadium is being built on the same site as Häcken's previous stadium Rambergsvallen which it replaced. BK Häcken held the naming rights for the stadium and announced that they would most likely sell them to an external sponsor.[1] On 21 January 2015 it was announced that the name of the stadium would be Bravida Arena.[4]