Bronto Software

Oracle Bronto
TypeSubsidiary
Founded2002; 24 years ago (2002)
North Carolina, United States
Founders
  • Joe Colopy
  • Chaz Felix
[1]
DefunctMay 31, 2022; 4 years ago (2022-05-31)
Headquarters
Durham, North Carolina, U.S.
ServicesMarketing automation
Email marketing
E-commerce
Number of employees
400 (2018)
ParentNetSuite
Websitebronto.com

Bronto Software, later called Oracle Bronto, was an American software company founded in 2002[1] which was acquired by NetSuite in 2015.[2] The company provided marketing automation software to mid-market and enterprise organizations. In March 2021, Oracle NetSuite announced that Bronto's suite of products were to be retired, with all services being discontinued on May 31, 2022.[3]

History

In 2002, Joe Colopy and Chaz Felix founded Bronto Software in Durham, North Carolina.[1] Joe Colopy chose to name the company after the brontosaurus because of his childhood interest in dinosaurs.[4]

In 2011, Bronto Software expanded its office space to accommodate business growth.[5] In March 2012, Bronto opened an office in London to develop business growth in Europe.[6]

In 2011, Bronto grew with a 54% increase in revenue and team growth of 40%, finishing the year with 118 employees.[7] In September 2012, Bronto was named the leading self-service email provider and the second overall leading email service provider according to the Internet Retailer Top 1000.[8] After 2012, Bronto had 152 employees and offices in Durham, NC, and London, UK.[9] Bronto Software expanded operations in February 2014 by opening an office in Sydney, Australia.[10]

In April 2015, NetSuite (now Oracle NetSuite, after Oracle acquired Netsuite in 2016) signed an agreement to acquire Bronto Software for $200 million.[2][11]

In March 2021, Oracle NetSuite sent an email to some customers with the news that the company had assigned the core product suite, Bronto Email Marketing Platform, to “end of life” status and shut down all services on May 31, 2022.[3]

Products and services

The Bronto Marketing Platform included functionality allowing users to build flowcharts for advertisement campaigns, automate campaigns and report on the results. The platform allowed users to publish advertising via email, SMS, Twitter and Facebook campaigns. The platform included an API for custom integrations and included preset integrations with select services, including Magento, Omniture, Google, and Demandware.[12][13]

References

  1. ^ a b c Vinluan, Frank (2008-09-08). "Durham's Bronto Software takes off". Triangle Business Journal.
  2. ^ a b Gagliordi, Natalie. "NetSuite buys Bronto Software for $200 million". ZDNet. Archived from the original on April 26, 2015. Retrieved 2020-06-23.
  3. ^ a b Parker, Jason (3 March 2021). "Oracle NetSuite declares 'end of life' for Bronto Marketing Platform". WRAL TechWire. Retrieved 6 January 2026.
  4. ^ "The Story Behind the Bronto Name". Archived from the original on 2011-06-09. Retrieved 2011-06-26.
  5. ^ "Bronto Gets Bigger Spot in Durham". News and Observer. 2011-05-14.
  6. ^ "Bronto Software to Open London Office". Triangle Business Journal. 2012-02-13.
  7. ^ "Bronto Software Wraps Up 2011 with Record Breaking Growth". Bronto Software. 2011-01-11.
  8. ^ "Bronto Software Named Leading Email Marketing Provider to Internet Retailer Top 1000". Bronto Software. 2012-09-05.
  9. ^ "Bronto Software Closes Stellar 2012". Bronto Software. 2013-01-04.
  10. ^ "Bronto Software Expands Operations with Australian Office". Bronto Software. 2014-02-10.
  11. ^ Hesseldahl, Arik (2015-04-23). "NetSuite in $200 Million Deal for Bronto Software". Vox. Retrieved 2020-06-23.
  12. ^ Kevin Skurski (2011-05-26). "Bronto Software Releases Major Upgrade to its Marketing Platform". Bronto Software.
  13. ^ Bronto.com Products

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