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In 1999, succeeding the directors Lars von Trier and Roland Joffé, Aveillan directed the new episode in the advertising sage for CNP. Additionally, he directed the launch commercial for Lanvin perfume "Oxygène". It is during this spot that Gisele Bündchen makes her debut on screen. During his career Aveillan has also filmed world-renowned stars such as Monica Bellucci, Rachel Weisz, Freida Pinto, Natalia Vodianova, Claudia Schiffer, Shalom Harlow, Karlie Kloss, Lara Stone, Natasha Poly, Liya Kebede, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Milla Jovovich, Leila Bekhti, Jessica Stam, Bianca Balti, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Sunniva Stordahl, Virginie Ledoyen, etc.[citation needed]
Aveillan has also directed a series of commercials for Thermasilk. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside Martin Scorsese and Oliver Stone, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo to create visual worlds for the perfume Mahora from Guerlain. In 2006, he also worked with fashion designer Olivier Theyskens for the launch of the new Rochas Fragrance (Starring Model Jessica Stam).[citation needed]
His commercial for Magnum, "5 senses", was directed in an experimental manner[clarification needed] and has received international acclaim (including Montreux Gold Award and European Effie Award).[citation needed]
He directed a Flash-animated television series and the television commercial series called Robotskin for Philips in 2007.
In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received 14 international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla.
In 2009, the Musée des Arts Décoratifs at the Louvre had a retrospective of his work within their major exhibition devoted to cinema in advertising.
In 2010, he shot the first brand film for Shangri-La that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011, Swarovski enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen, which was premiered at Time Square NYC, on 1 January.
In beginning of 2012, the House of Cartier announced the international release of its first brand film L'Odyssee de Cartier, a three-and-one-half minute film directed by Aveillan. The short film, which chronicles Cartier's 165-year history, was first screened at The Metropolitan Museum of Art in New York City on 29 February 2012. This film has been seen by 180 million viewers around the globe and has received more than 40 gold awards, notably a Golden Lion in Cannes.[citation needed]
In 2013, Aveillan's photographic and Art work was published in the VICTOR Book edited by Hasselblad, alongside artists and photographers like Alec Soth, Steve McCurry or David Hockney.
In 2017, Aveillan directed a campaign for French Road Safety which was the most awarded campaign of the year with more than 39 international awards around the globe, including 6 Lions Cannes and the title of "Best ad of the year in France".[citation needed]
In 2013 Aveillan was developing a feature film project with Universal, a modern fairy tale based on the Cinderella story, with Ann Peacock as a writer.[1]
In 2017, Aveillan directed an experimental 60 mn documentary film about French sculptor Rodin, produced by Arte and RMN. The film was premiered at The Grand Palais in April 2017 in Paris at the occasion of the opening of the Centennial exhibition of Rodin. It was then screened at Stanford University, San Francisco; Loyola University, Los Angeles; National Museum of Western Art, Tokyo; Barnes Foundation, Philadelphia; Fundación Mapfre Casa Garriga Nogués, Barcelona; Art Gallery of South Australia, Adelaide.
Awards
From 1995 to 2017, the awards include: Gold Lion Cannes, AEAF Award, Gold Clio Awards, Golden Globe New York, Grand Prix Stratégie, Art Director Club (France, UK, Italy, Germany), Gold London International Awards, Gold AdFest, TV Gold ADDY's, Gold New York Festival, Toucan d'Or, Art & Technology award, EuroEffies, Ad Masters, European Film Cristal, Gold Eurobest, Ars Electronica, Gold Epica, Grand prix and Gold Mobius award, Gold Werbefilmpreis, Golden award of Montreux, Siggraph, Gold Spike Awards[citation needed]
2014, Aveillan received a "Lifetime Achievement Award" at La Jolla International Fashion Film Award à San Diego, for "Global Excellence"[4]
Exhibitions
As a multimédia artist, Aveillan's body of work ranges from photography, experimental movies, video works, and installations. Aveillan's work has been featured in solo and group exhibitions.
Group
2002, Parcours 21. Galerie Pin-up Paris.
2004, Autoportraits. Galerie Pin-up Paris.
2006, Silver Lake Film Festival. Los Angeles.
2007, DFA's 35th. Dance Film Association Inc. New York.
2007, Independent Film Show 2007. EM Arts Naples.
2007, Dance for the Camera. Film Society of Lincoln Center New York.
2007, Hustler of culture. Chicago Department of Cultural Affairs Chicago.
2007, DIAF 2007. International Arts Festival Dehli.
2007, ROMP !. Suddenly Dance Theatre Victoria BC.
2007, DKF Muranow. Wprost i Kultura Varsovie.
2009, 1968–2008, 40 ans de films publicitaires à la télévision. Musée des Arts Décoratifs Paris-Louvre.
2010, Parcours céramique - La scène française contemporaine. Musée des Arts Décoratifs Paris-Louvre.
2011, CUTLOG, International Contemporary Art Fair, Paris.
2011, THE OTHERS, International Contemporary Art Fair, Turin.
2012, OFF BRUSSELS, International Contemporary Art Fair, Brussels.
2012, CUTLOG, International Contemporary Art Fair, Paris.
2013, CUTLOG NYC, International Contemporary Art Fair, New York.
2013, CUTLOG, International Contemporary Art Fair, Paris.
2014, CUTLOG NYC, International Contemporary Art Fair, New York.
2015, OUTSIDE, Galerie A, Paris.
2015, NARCISSE, Walter Benjamin art contemporary center, Perpignan.
Solo
2008, DIOTOPES. Galerie Léo Scheer Paris.
2008, DIOTOPES II. Galerie Léo Scheer, Paris.
2010, MNEMO#LUX. Camera Work Gallery, Berlin.
2011, L'AVANT SCÈNE. Museum of Contemporary Art, Cognac.
(in English) Shots "AVEILLAN'S EMOTIONAL BAGGAGE", in Shots 6 February 2008 [7], 6 February 2008
(in French) Clément Ghis Louis Vuitton fait son cinéma, in Libération Next, 22 February 2008 [8]
(in French) Jérome Beglé Culture Evènement : M. Farmer comme vous ne l'avez jamais vue, in Paris Match, 3 July 2008
(in English) Michael Kimmelman, Arts : In France Ads Aim at Heart..., in The New York Times, 18 February 2009 [9]
(in English) Stephen Whelan, Fleetings Moments, in Shots # 113, February 2009 [10]
(in English) Justin Kroll "U taps scribe for Cinderella rethink", in Variety, Sep 2011
(in Italian) Maddalena Fossati "Minuti preziosi", in Vanity Fair, March 2012
(in English) Gabriel Beltrone"Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson", in ADWEEK, March 2012 [11]
(in English) "Bruno Aveillan's "L'Odysée" for Cartier Dazzles the Ad Industry", in SourceEcreative, March 2012 [12]
(in French) Raphaelle Elkrief Le luxe se met en scène, in Le Monde.fr, 23 Mars 2012 [13]
(in French) Television : Interview of Bruno Aveillan in La vie des médias on TF1. December 21, 2003 (Archives INA)
(in English) Radio : Interview of Bruno Aveillan by Philip Dodd in Night Waves on BBC. April 9, 2012
