CAN approach

The C.A.N approach to eating behavior proposes three strategies in consumer psychology that can help people make healthier food choices. The food must be convenient (C), attractive (A), and normal (N), or CAN. The idea was researched and created by Brian Wansink, Director of the Cornell Food and Brand Lab, and others at Cornell University. Wansink has since resigned after 15 of his papers were retracted and he was found guilty of academic misconduct.[1]

A paper in Psychology and Marketing showed that when fruit is put in a nice bowl in your home on the counter, it becomes more convenient, attractive, and normal to grab a banana or orange, rather than chocolate ice cream hidden in the back of the freezer.[2] Therefore, the CAN idea supposedly helps make healthier eating choices easier. The results of this study are intended to help consumers make healthier decisions by adjusting the way they select and serve their food. The authors suggest these organizational frameworks can be used to show how research can help transform consumer eating environments.

See also

  • Nudge theory, about influencing individuals' actions without force

References

  1. ^ Resnick, Brian (2018-09-19). "A top Cornell food researcher has had 15 studies retracted. That's a lot". Vox. Retrieved 2019-12-31.
  2. ^ Wansink, Brian (2015-04-20). "Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research". Psychology & Marketing. 32 (5). Wiley: 486–500. doi:10.1002/mar.20794. ISSN 0742-6046. (Erratum: doi:10.1002/mar.21054,  Retraction Watch. If the erratum has been checked and does not affect the cited material, please replace {{erratum|...}} with {{erratum|...|checked=yes}}.)

Further reading

  • Wansink, Brian (2013), "Convenient, Attractive, and Normative: The CAN Approach to Making Children Slim by Design, Childhood Obesity, 9:4 (August), 277-278.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.