The neighbourhood is bounded on the north by 111 Avenue, on the south by 105 Avenue, on the east by 101 Street and on the west by 109 Street. Running through Central McDougall is Kingsway Avenue.
In the City of Edmonton's 2012 municipal census, Central McDougall had a population of 4,712 living in 3,363 dwellings,[7] a 9.6% decrease from its 2009 population of 5,212.[10] With a land area of 1.21 km2 (0.47 sq mi), it had a population density of 3,894.2/km2 (10,086.0/sq mi) in 2012.[6][7]
Central McDougall is one of Edmonton's lower income neighbourhoods, with an average household income that is significantly below that of households in Edmonton at large.
Central McDougall and neighbouring Queen Mary Park are part of the city's "North Edge" redevelopment plan (north edge here refers to the northern edge of the downtown, not of the city), which will see the construction of several new condominium towers.[15]
Currently there are plans for a new residential condominium complex called Aurora located at the south end of the neighbourhood. The Aurora will be located on a parcel of land bounded by 105 Avenue on the south, 106 Avenue on the north, 102 Street on the east, and 103 Street on the west.
When complete, this project, with an estimated value of over half a billion dollars, will add five high rise towers to the Edmonton skyline. In addition, the proposal includes another three low rise buildings. The completed project will have 1,220 housing units and a retail component.[16]
^Income is for all persons in the household. So, if there are two persons in the household and each person earns $15,000, the household income is $30,000