Complan

Complan Foods is a British company that makes powdered milk energy drinks. It was acquired by Danone in 2011.[1] In India the Complan brand is owned by the Zydus Wellness.

Complan advertisement from 1967

History

Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in the same year.[2][3] Its USP was that it was the complete planned food.

Present

In 2002 a majority stake in the UK business (Complan Foods) was sold to the Saatchi brothers' Saatchinvest.[3]

Awards and recognition

In the Brand Trust Report 2012, Complan was ranked first among India's most trusted nutritional brands and subsequently, according to the Brand Trust Report 2013, Complan was ranked third among India's most trusted nutritional brands. In 2014, however, Complan was ranked fourth among India's most trusted nutritional brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[4]

Cultural references

In The Beauty Queen of Leenane, a play by Martin McDonagh, lumpy Complan is a symbol of family strife.[5]

Author Quentin Crisp was an enthusiastic consumer of Complan.[6]

References

  1. ^ "Danone Acquires Complan Food UK". PMMI Reports. 1 July 2011. Archived from the original on 31 March 2012. Retrieved 4 September 2011.
  2. ^ "Heinz's India Deal". The New York Times. Bloomberg News. 3 October 2004. Retrieved 4 September 2011.
  3. ^ a b Laurance, Ben (21 January 2007). "Saatchi pieps up health drink". The Sunday Times. Retrieved 4 September 2011.[dead link]
  4. ^ "India's Most Trusted Food and Beverage Brands 2014". Trust Research Advisory. Archived from the original on 27 March 2014.
  5. ^ Atkinson, J.D. (2004). "Reviews – The Beauty Queen of Leenane". The British Theatre Guide. Retrieved 4 September 2011.
  6. ^ Barrow, Andrew (2004). Quentin and Philip: A Double Portrait. Pan Books. ISBN 978-0330391856.


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