Crack was founded in 2009 by graphic designer Jake Applebee and journalism graduate Thomas Frost.[5]
In 2012, they secured the first independent music magazine interview with Flying Lotus ahead of his fourth studio album Until The Quiet Comes.[6]
In 2015, the magazine launched a Berlin edition.[7] In 2017, they launched an edition in Amsterdam.[8]
In May 2019, they launched their 100th issue with Radiohead frontman Thom Yorke.[9]
In 2021 they launched CC Co, a creative agency dubbed 'Crack Creative Company'. CC Co is led by Crack Magazine’s head of content Duncan Harrison, alongside company directors Luke Sutton and Jake Applebee.[10]