In December 2010, Vitale began her career at Barneys as chief merchant overseeing women's merchandising.[6] She is credited for the e-commerce division's tenfold growth.[7]
In 2012, she became chief operating officer where she managed the company's e-commerce, e-business strategy and women's merchandising.[8] In February 2017, she became Chief Executive Officer, succeeding Mark Lee.[3]
As CEO, she led an overhaul of the company's physical store network, investing $200 million in retail spaces, including a 58,000 Chelsea neighborhood storefront. She has also been named to the Business of Fashion 500 List. She and Mark Lee radically changed Barneys under their leadership which ultimately led the company to close in 2019.[7]
Achievements
Vitale has received multiple awards for her charitable contributions.[9]
These include honors such as the Champion of Children award from LIFT, Women Who Get it Right from NBCC (National Breast Cancer Coalition) [10] and the Honorary Award for her philanthropic work from UJA Federation.[9] In 2016, Daniella Vitale successfully launched the Barneys New York Foundation with the objective to raise further awareness for the companys' philanthropic efforts.[11]
She now holds a seat on the UNICEF New York Board and on The Baker Retailing Center Industry Advisory Board at Wharton School of the University of Pennsylvania, amongst other organizations.[12][13]
Personal life
Vitale lives in Manhattan with her husband David Biro and sons.[14]
