Destination NSW run two consumer-facing websites, sydney.com and VisitNSW to promote travel to Sydney and NSW both internationally and domestically.
Governance
Executive
The agency is managed on a daily basis by an executive team led by Steve Cox, the chief executive officer; and is structured into five divisions:
Engagement and Development
People and Culture
Events
Finance
Consumer Marketing
Board of Management
The Chief Executive Officer reports to a Board of Management that is appointed by the Minister. The Board comprises industry representatives with relevant skills and experience in tourism and events. As of January 2022[update], the Board comprised the following individuals:[2]
On 23 September 2012 Sydney FC announced it had agreed a sponsorship deal with Destination NSW to promote tourism to Sydney.[4]
Destination NSW is the strategic sponsor of the 2017 World Polo Championship hosted by the Sydney Polo Club.[5] The event will take place in October 2017.[6] It is tournament that will see the world's eight best nations compete for the world title in Sydney's Hawkesbury region.[7]