Discovery Mix

Discovery Mix (also known as DiscMix) was a Swedish cable channel owned by Discovery Communications. It carried content from its five channels: Animal Planet, Discovery Channel, Discovery Civilization, Discovery Science and Discovery Travel & Living.

History

The channel started broadcasting on 1 February 2002, replacing Euronews on Com Hem's analogue cable network. Discovery Channel was one of the most popular channels among its subscribers, with a high number of requests to add it to its basic package. The channel aired a selection of programming from the full package, being used as means to entice subscribers to join its digital package.[1] The channel broadcast on average from 7am to 1am.[2] By late 2002, its programmes attracted an audience of up to 45,000 viewers. The channel also made theme weeks drawing in on the combined resources of its channels.[3] Some programmes, especially during primetime, were also simulcast with Discovery Channel's local feed.[4]

In 2007, it was announced that TV8 would take over Discovery Mix's slot. This coincided with the removal of Eurosport from the basic analogue service[5] The changes took place on 1 September; after that, Discovery Mix shut down permanently.[6]

References

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