Draft:21.com

21.com is an online casino and sportsbook founded by Michael Carlton, the former chief executive officer of BetVictor.[1] The brand launched publicly in June 2026 as Carlton's new online gambling venture.[2][3] The platform is operated by SkyHigh Innovations Ltd.[4]

History

Michael Carlton worked at BetVictor from 1997 to 2014 and served as the company's chief executive officer during its development as an online gambling operator.[1]

Carlton was also a co-owner and shareholder in BVGroup, the company behind BetVictor.[2] He was Victor Chandler's business partner at the time of 2014 BetVictor ownership change.[5]

In May 2014, BetVictor underwent an ownership restructuring. Carlton stepped down as chief executive officer and was expected to continue with the company as a consultant.[6][7]

After leaving BetVictor, Carlton served as chief executive officer of eNexus Group for over a year before founding 21.com in September 2025.[1][8] The brand launched publicly in June 2026.[9][10]

Operator and licensing

21.com is operated by SkyHigh Innovations Ltd, a company incorporated in Belize.[4] The Anjouan Gaming Authority's public register lists 21.com under the company's B2C license.[11]

Products and services

21.com offers online casino and sportsbook services.[2] Its casino products include slots, table games and live casino games.[12] The sportsbook product includes online sports betting markets.[13]

Sponsorship

In 2026, 21.com entered a sponsorship agreement with Prima Pramac Yamaha MotoGP.[14] Its branding appeared on the Yamaha YZR-M1 motorcycle and team apparel.[15][16]

References

  1. ^ a b c Tanner, Jack (2026-06-22). "Ex-BetVictor boss targets top-three spot in every market with '21'". The Standard. Retrieved 2026-07-07.
  2. ^ a b c "Ex-BetVictor CEO's aim for 21.com to become top-three brand". SBC News. 2026-06-16. Retrieved 2026-07-07.
  3. ^ Fletcher, Rob (2026-06-16). "Former BetVictor CEO eyes global leader status with 21.com". NEXT.io. Retrieved 2026-07-07.
  4. ^ a b "21.com casino page footer and legal notice". 21.com. Retrieved 2026-07-07.
  5. ^ Roocroft, Andy (2017-09-12). "Break the mould: BetVictor's journey from traditional bookmaker to tech innovator - EGR Intel". Retrieved 2026-07-08.
  6. ^ "Tabor purchases BetVictor". Sky Sports. 23 May 2014. Retrieved 2026-07-07.
  7. ^ Cook, David (2014-11-12). "BetVictor reveals new CEO". Gambling Insider. Retrieved 2026-07-07.
  8. ^ Whitfield, Jonny. "Former BetVictor chief Carlton launches 21 operator brand". InterGame Online. Retrieved 2026-07-07.
  9. ^ Altmann, Louis (2026-06-16). "Former CEO and co-owner of BetVictor launches online crypto casino and sportsbook - EGR Intel". Retrieved 2026-07-07.
  10. ^ "21.com Launches Under Michael Carlton | iGaming Future". igamingfuture.com. 2026-06-16. Retrieved 2026-07-20.
  11. ^ "License Register". Anjouan Gaming. Retrieved 2026-07-23.
  12. ^ "Michael Carlton on the launch of online casino and sportsbook 21.com". SiGMA World. Retrieved 2026-07-07.
  13. ^ García, Jerome (2026-06-30). "21.com Backed by Industry Veteran Michael Carlton Goes Live". GamblingNews. Retrieved 2026-07-07.
  14. ^ "Prima Pramac Yamaha MotoGP Sponsors". Yamaha MotoGP. Retrieved 2026-07-07.
  15. ^ "21.com secures Prima Pramac Yamaha MotoGP sponsorship". RTR Sports. Retrieved 2026-07-07.
  16. ^ Scalera, Paolo (2026-01-18). "Aprilia in black, MotoGP in red: the silent crisis of sponsors | GPOne". www.gpone.com. Retrieved 2026-07-20.

Official website

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