Draft:4Front Credit Union

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4Front Credit Union

4Front Credit Union
TypeCredit Union
IndustryFinancial Services
Founded2015
Headquarters
Number of locations
20 branches (2026)
Area served
Michigan
Key people
Andy Kempf (President/CEO)
Todd Rohrback (Chairman)
Total assetsUS$1,038,279,672 (2026)[1]
Members104,200[1]
Number of employees
265[1]
Subsidiaries4Front Investment Services (CUSO)
Websitehttps://www.4frontcu.com/

4Front Credit Union (or 4Front) is a Michigan member-owned credit union, headquartered in Traverse City, Michigan, chartered and insured by the National Credit Union Administration (NCUA).

History

4Front Credit Union was formed when two credit unions merged.[2] In 1954, the Governmental Employees Credit Union, which would become Members Credit Union, opened its doors in Traverse City. Three years later, Bay Winds Federal Credit Union, formerly Saint Mary Catholic Credit Union, would open in Charlevoix.

After 60 years, the credit unions' volunteer board of directors announced their intent to partner. After a vote of each respective credit union's membership, 4Front Credit Union was formed and officially opened its doors as a single institution on January 2, 2015.[3]

In 2019, 4Front opened a branch in Cadillac, MI, featuring ATMs with VideoTeller capabilities in the lobby and drive-through.[4]

In 2021, 4Front Credit Union announced that it had purchased three former Citibank buildings and would open branches in West Michigan, in Muskegon, Holland, and Zeeland.[5]

In early 2023, 4Front Credit Union announced the acquisition of Old Mission Bank.[6] 4Front Credit Union acquired all assets and assumed liabilities of Old Mission Bank, including branches in Sault Ste. Marie and Pickford, along with the Old Mission customers and employees. The acquisition was officially completed in September 2023.

In late 2025, 4Front Credit Union announced its intention to purchase Horizon Bank's branch location in Charlevoix, Michigan.[6] With this purchase, the credit union acquired the building, along with Horizon customers and employees. The conversion was completed in mid-April 2026.

Organization

4Front Credit Union is a credit union chartered in the state of Michigan with the National Credit Union Association (NCUA). 4Front, like all credit unions, is governed by a volunteer board of directors that is elected by its membership. 4Front also has a separate subsidiary, 4Front Investment Services, which operates as a credit union organization (CUSO).

Membership

As a state-chartered credit union, 4Front's membership is limited to:

  • Live, work, worship, or attend school in the state of Michigan, or be an immediate family member of an existing member of 4Front Credit Union
  • At least 18 years of age or have a guardian present
  • Be a legal US resident
  • Have a Social Security number
  • Have a government-issued ID

Services

4Front Credit Union operates 20 branches across Michigan, from Zeeland in the Lower Peninsula to Sault Ste. Marie, in the Upper Peninsula as of January 1, 2026. In addition, 4Front is part of the CO-OP ATM network, which includes more than 30,000 surcharge-free ATMs nationwide.

4Front Foundation

In 2021, 4Front Credit Union introduced the 4Front Foundation.[7] Each year, the 4Front Foundation offers grants and scholarships to those across Michigan.[8]

The 4Front Foundation grant cycle opens each fall and is offered to local Michigan non-profits that align with its core pillars of giving: Financial Relief, Community Building, and Youth Empowerment.[9]

The foundation opens its scholarship cycle each spring to support Michigan residents aged 17 and older pursuing careers in the skilled trades. The scholarship provides financial assistance to those pursuing an apprenticeship, a 2-year trade degree, a 4-year trade degree, or certifications in their existing field. The scholarship funds may also be used for tuition, tools, and certifications.[10]

Awards and recognitions

4Front Credit Union has been named to Corp! Magazine's Best and Brightest Companies to Work For in the Nation list annually from 2021 to 2025.[11] It has also received Northern Michigan's Red Hot Best award in the credit union or financial services category each year over the same period.[12][13][14][15][16]

In 2022 and 2023, the credit union received Tekkie Awards from the Michigan Bankers Association, recognizing its marketing and lending technology.[17][18] In 2022, 4Front received the Purposeful Banker Award for Most Innovative Financial Institution (Consumer).[19]

References

  1. ^ a b c 2025 Annual Report (PDF) (Report). 4Front Credit Union. 2025. Retrieved April 30, 2026.
  2. ^ "Members Credit Union Announces Merger; Assets Totaling $400M". The Ticker | Traverse City News & Events. Retrieved 2026-04-30.
  3. ^ reports, Staff. "Merging credit unions reveal new name". Petoskey News-Review. Retrieved 2026-04-30.
  4. ^ News, Joshua Roose Cadillac (2019-11-23). "Cadillac Welcomes 4front Credit Union". Cadillac News. Retrieved 2026-04-30. {{cite web}}: |last= has generic name (help)
  5. ^ Poppen, Lindsay (2023-03-02). "4Front Credit Union opens three new branches in West Michigan". FOX 17 West Michigan News (WXMI). Retrieved 2026-04-30.
  6. ^ a b "4Front Credit Union expands in Charlevoix with Horizon Bank branch acquisition". 9and10News.com. Retrieved 2026-04-30.
  7. ^ "Credit union expands to give back more". CUInsight. Retrieved April 30, 2026.
  8. ^ "Home". 4Front Foundation. Retrieved 2026-04-30.
  9. ^ "Grants". 4Front Foundation. Retrieved 2026-04-30.
  10. ^ "Scholarships". 4Front Foundation. Retrieved 2026-04-30.
  11. ^ Wild, Lora (2024-04-01). "Best and Brightest in the Wall Street Journal | National Association for Business Resources". nationalbiz.org. Retrieved 2026-04-30.
  12. ^ McDonald, Cara (2025-06-02). "Red Hot Best Winners 2025: The Best of Northern Michigan". MyNorth.com. Retrieved 2026-04-30.
  13. ^ Simpson, Carly (2024-06-01). "Red Hot Best Winners 2024: The Best of Northern Michigan". MyNorth.com. Retrieved 2026-04-30.
  14. ^ Souillere, Rachel (2023-05-31). "Red Hot Best Winners 2023: The Best of Northern Michigan Red Hot Best Winners 2023: The Best of Northern Michigan". MyNorth.com. Retrieved 2026-04-30.
  15. ^ Souillere, Rachel (2022-06-03). "Red Hot Best Winners 2022: The Best of Northern Michigan Red Hot Best Winners 2022: The Best of Northern Michigan". MyNorth.com. Retrieved 2026-04-30.
  16. ^ Simpson, Carly (2021-05-19). "Red Hot Best Winners 2021: The Best of Northern Michigan". MyNorth.com. Retrieved 2026-04-30.
  17. ^ King, W. B. (2022-07-28). "2022 Tekkie Award for Marketing: 4Front Credit Union". Finopotamus. Retrieved 2026-07-16.
  18. ^ King, W. B. (2023-08-15). "2023 Tekkie Award for Lending: 4Front Credit Union". Finopotamus. Retrieved 2026-07-16.
  19. ^ "Q2 Announces Winners of the 2022 Purposeful Banker Awards". www.q2.com. Retrieved 2026-07-16.

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