Submission declined on 1 August 2026 by Ethmostigmus (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Ethmostigmus 9 days ago. Last edited by Ethmostigmus 9 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 14 April 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 3 months ago.

• Comment: While I am pleased to see that this draft has undergone substantial edits since the previous decline, I do not see evidence of sustained, significant coverage of this company in independent sources sufficient to satisfy WP:NCORP, and the tone of this draft is still somewhat promotional. Ethmostigmus 🌿 (talk | contribs) 06:56, 1 August 2026 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Alexander Igelsboeck (talk) 13:21, 14 April 2026 (UTC)

Adverity GmbH is an Austrian software-as-a-service company that develops a cloud-based marketing data integration and intelligence platform. The company is headquartered in Vienna and has offices in London and New York.^[1][2] Its platform automates the collection, transformation, and governance of marketing data from multiple sources. Gartner named Adverity a Cool Vendor in Marketing Data and Analytics in 2020.^[3]

Adverity was founded in 2015 in Vienna by Alexander Igelsböck, Martin Brunthaler, and Andreas Glänzer.^[2][4] The three had previously built a price comparison technology company called Ciuvo, which they sold to German media group Heise Media.^[2]

Speedinvest, AWS Gründerfonds, and Munich-based 42cap provided the first institutional funding in 2017.^[4] Mangrove Capital Partners then led a €3.2 million Series A in April 2018.^[5]

A €11 million ($12.4 million) Series B followed in April 2019, with Felix Capital leading alongside Sapphire Ventures and SAP.iO Fund.^[1] The funding was earmarked for entering the U.S. market.^[1][6]

Sapphire Ventures led the $30 million Series C in April 2020, bringing total funding to $50 million.^[7][2] According to the company, annual recurring revenue had more than doubled over the prior year.^[2] Clients at that point included IKEA, Red Bull, Unilever, and UBS.^[8]

The largest round came in August 2021 — $120 million from SoftBank Vision Fund 2, joined by Sapphire Ventures, pushing total funding past $165 million.^[9][10] Der Standard reported it as one of the largest financing rounds for an Austrian tech company that year.^[11] The company reported a compound annual growth rate of 105% over the preceding four years.^[10]

In September 2025, the company launched Adverity Intelligence, an AI-powered analytics layer with conversational AI and Model Context Protocol (MCP) integration.^[12]

Adverity's platform connects to more than 600 data sources spanning marketing, advertising, e-commerce, sales, and finance.^[1][7] It is split into two product lines: Adverity Data, which handles connectivity, transformation, and governance; and Adverity Intelligence, an AI analytics and reporting layer launched in 2025.^[12]