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• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. SharonCuevasBeatgridMedia (talk) 09:42, 10 March 2026 (UTC)

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Beatgrid Media (known as Beatgrid) is an advertising technology company that provides cross-media measurement solutions for advertisers, agencies, and media companies. Founded in 2013 and headquartered in The Hague, Netherlands, the company specializes in single-source audience measurement using Automatic Content Recognition (ACR) technology.

The company has measured over $2 billion in campaign investments across more than 500 campaigns for global brands.

Beatgrid Media was founded in 2013 by Daniel Tjondronegoro and Leon van Zantvoort, two technology entrepreneurs with backgrounds in media and advertising technology.

According to the company, the idea originated when the founders were watching the Olympic Games and noticed they were being shown irrelevant television advertisements that didn't match their profiles, leading them to realize there was a need for better advertising measurement and targeting solutions.

In its early years, Beatgrid Media developed ACR technology for radio and television content recognition.

The venture focused on making TV and music content clickable and measurable in real-time, serving clients including Intermedia Communications and Sky Radio. This foundational work in ACR technology would become the basis for Beatgrid's later cross-media measurement platform.

Following its founding, Beatgrid spent several years in research and development, working with early partners including Google, Procter & Gamble, and Vevo to refine its technology and validate its product-market fit. During this period, the company developed its proprietary passive mobile ACR technology and established the methodologies that would differentiate its single-source measurement approach from traditional panel-based and modeled measurement solutions.

In May 2022, Beatgrid underwent a significant rebrand, working with Erik Herrström, former Brand Design Director at Spotify, to develop a new visual identity. This rebrand coincided with the expansion of its product suite into three distinct offerings: Brand Beat (mid-funnel brand lift measurement), Footfall Beat (bottom-of-funnel retail attribution), and reach and frequency measurement. The rebrand was designed to reflect the company's technological capabilities and position it for international expansion.

The company emerged from stealth mode in March 2022 with the announcement of strategic board appointments and partnerships with major global brands. At this point, Beatgrid positioned itself as a solution to cross-media measurement challenges faced by advertisers in an increasingly fragmented media landscape, particularly in response to privacy regulations and the deprecation of third-party cookies.

By 2023, Beatgrid had established operations across multiple international markets including the United States, United Kingdom, Australia, Germany, India, and Canada. The company opened offices in The Hague (headquarters), London, Sydney, and New York.

The expansion strategy focused on markets where cross-media measurement challenges were most acute and where privacy regulations were driving demand for alternative measurement solutions.

In October 2023, PHD Australia became the first major media agency to form a strategic partnership with Beatgrid, marking a significant milestone in agency adoption of the platform. This was followed by additional agency and client partnerships across multiple markets.

As of 2025, Beatgrid reports having measured over $2 billion in campaign investments across more than 500 campaigns. The company is self-funded by its founders and has grown through revenue from its customer base, remaining bootstrapped without external venture capital investment.

In October 2024, Beatgrid was named a finalist in Deloitte's Technology Fast 50 competition, recognized for its rapid revenue growth and innovation in the technology sector. The competition celebrates the fastest-growing tech companies based on revenue growth over the previous four years.

Beatgrid's primary offering is its TRUE Single-Source™ cross-media measurement platform, which uses passive mobile ACR technology to track advertising exposure across multiple channels from a single source—the participant's mobile device. This approach differs from traditional measurement methods that rely on data fusion, panel matching, or IP-based attribution. The technology works by capturing audio signatures from advertisements through participants' mobile devices, allowing for deterministic measurement of ad exposure across:

• Linear Television: Traditional broadcast and cable television
• Connected TV (CTV): Including Broadcaster Video on Demand (BVOD) and Advertising-based Video on Demand (AVOD) platforms
• Digital Video Platforms: YouTube, TikTok, and other online video platforms
• Out-of-Home (OOH) Advertising: Digital billboards and outdoor advertising through geofencing
• Radio and Audio: Traditional radio and digital audio platforms

The company has developed proprietary passive mobile ACR technology that identifies content through audio fingerprinting. This technology operates continuously on participants' smartphones to detect advertising exposure across various media channels without requiring active input from panelists. The ACR system captures audio signatures that are matched against a database of known advertisements, enabling real-time tracking of ad exposure.

The technology is described as "passive" because it runs in the background of the mobile application without requiring users to actively report their media consumption. This passive tracking is combined with geofencing technology to measure physical location data, enabling attribution of store visits and out-of-home advertising exposure.

Beatgrid operates using a double opt-in consumer panel model.

In the United States, the panel comprises over 30,000 individual participants who have agreed to share their media consumption data through the company's mobile research application.

The company maintains that its panels are demographically representative of the populations in the markets where it operates.

Panel participants download the Beatgrid mobile application and consent to passive tracking of their media exposure. In exchange for their participation, panelists typically receive compensation. The company emphasizes that all data collection occurs with explicit user consent and that participants can withdraw at any time.

Beatgrid provides several measurement services across the advertising funnel:

Reach and Frequency Measurement: Deduplicated audience reach and frequency analysis across multiple platforms, allowing advertisers to understand how many unique individuals were exposed to their campaigns and how often.

Brand Lift Studies: Person-level brand impact measurement that links verified ad exposure to survey responses within the same panel. This allows for direct attribution of changes in brand awareness, consideration, purchase intent, and other brand health metrics to specific ad exposures.

Retail Footfall Attribution: Geofencing technology combined with ad exposure data to measure store visits among exposed and non-exposed audiences. This enables bottom-of-funnel attribution connecting advertising campaigns to physical retail outcomes.

Cross-Media Attribution: Analysis of which media channels or combinations of channels drive brand outcomes and behavioral changes. The single-source methodology allows for direct comparison of the effectiveness of different media channels.

The platform operates on a privacy-first model using double opt-in consumer panels. The technology does not use third-party cookies, personally identifiable information (PII), or IP address matching for measurement. All tracking occurs with explicit participant consent through the mobile application. The company positions this approach as compliant with privacy regulations including GDPR in Europe and evolving privacy standards in other markets.

As of 2025, Beatgrid operates across multiple international markets with particular focus on the United States, United Kingdom, Australia, Germany, India, and Canada.

The company has conducted over 500 global advertising effectiveness studies.

Research published by the company in January 2024 based on analysis of campaigns revealed insights into changing viewer behaviors, cross-platform effectiveness, and optimal media mix strategies.

Client Base

Beatgrid has established partnerships and conducted studies with major global brands and platforms spanning multiple industries:

Technology and Platforms: Google, Amazon Ads, The Trade Desk, Netflix

Consumer Packaged Goods: Unilever, Procter & Gamble

Quick Service Restaurants: McDonald's

Media and Entertainment: Disney Star (India), Vevo

Retail: Coles Supermarket, Kmart Australia, Tesco

Telecommunications and Travel: Sky, Virgin

Pharmaceuticals: Sanofi

PHD Australia: In October 2023, PHD Australia formed a strategic partnership with Beatgrid, gaining access to the platform's technology for use with agency clients.

PHD implemented Beatgrid's measurement for key clients including Kmart Australia, working with UM Australia and KINESSO.

Disney Star India (2024): In July 2024, Beatgrid partnered with Disney Star to provide cross-platform measurement insights in India, combining measurement of Linear TV and digital platforms.

Sanofi Australia (Telfast Campaign): Beatgrid worked with Sanofi and Foundation agency to measure the effectiveness of BVOD campaigns for Telfast allergy medication.

Google: Conducted measurement studies across markets.

Daniel Tjondronegoro (CEO and Co-Founder) - Tjondronegoro has an international business background in broadcasting and cross-media advertising spanning markets in the US, EMEA, and APAC. He is responsible for developing the company's product-market fit and establishing commercial partnerships globally. He began his career in the media and advertising industry in 2008 and was previously involved with MyRadio, described as the European variant of Pandora radio, in 2012. Tjondronegoro has been recognized for his expertise in converting industry problems into innovative product solutions and has spoken at industry conferences on cross-media measurement and advertising effectiveness.

Leon van Zantvoort (Co-Founder) - Van Zantvoort co-founded Beatgrid Media in 2013. He has been involved in multiple technology ventures focused on media and advertising technology and oversees the company's technology development and research strategy. Van Zantvoort has emphasized the company's focus on privacy-first measurement and transparent first-party data.

Alexander Rutges (Chief Operating Officer) - Appointed in September 2024, Rutges brings over 20 years of experience in media and marketing industries with a focus on scaling technology companies. He previously held leadership positions at TBAuctions, where he served as Program Manager, and was co-founder and managing director of Timm & Pimm. His international experience includes two years working in Shanghai, China, with 3DWD. At Beatgrid, Rutges focuses on operational excellence, strategic implementation, and scaling the company's global operations. He is based in Amsterdam.

Matthew O'Grady (Board Advisor) - Joined March 2022. O'Grady is the former CEO of Nielsen Catalina Solutions, which specialized in connecting advertising exposure to consumer purchase behavior. He previously served as President and Managing Director of Nielsen International Media, overseeing Nielsen's media measurement operations globally, and as EVP of Nielsen Local Media. Over his decade-plus tenure at Nielsen, O'Grady held various senior leadership roles. He has also served on the boards of IBOPE Media (Brazil), Nielsen Admosphere, Scarborough Media, The Media Behavioural Institute (MBI), and The Direct Marketing Association. O'Grady brings over 20 years of measurement industry experience and provides strategic guidance on product development and commercial strategy.

Brendon Cook, OAM (Board Advisor) - Joined March 2022. Cook is the founder and former CEO of oOh! Media, Australia and New Zealand's leading outdoor advertising company, which he founded in 1989 as Outdoor Network Australia. He helped drive the outdoor advertising industry's transition from traditional static billboards to digital formats and took the company public on the Australian Securities Exchange (ASX), where he served as a director for more than sixteen years. Cook also served as International Vice President of the World Out of Home Organization (WOO), the global industry body for outdoor advertising. In 2022, Cook received the Sir Charles McGrath Award from the Australian Marketing Institute for his outstanding contribution to marketing. He was awarded the Order of Australia Medal (OAM) for his contributions to the outdoor advertising industry.

Terrie Brennan (Board Advisor) - [UPDATED FROM CCO] Joined in October 2023 after 44 years at Nielsen Media, where she played an instrumental role in building Nielsen's television business in the United States and internationally. She spent eight years in London as Nielsen's European Digital Lead, managing the company's digital operations across Brazil, France, Germany, Ireland, Mexico, Spain, and the United Kingdom. In New York, she held senior positions including EVP General Manager of Advertiser Solutions and SVP New Business Development and Strategy. She led the successful launch of Nielsen's Digital Ad Ratings in the United States. Brennan is based in New York and focuses on expanding Beatgrid's presence in North America.

Deloitte Technology Fast 50 (2024): Named as a finalist in Deloitte's 2024 Technology Fast 50 competition in the Netherlands, which recognizes the fastest-growing technology companies based on revenue growth over the previous four years. The award ceremony took place on November 7, 2024.

Performance Marketing World "Top 5 AdTech Tools" (February 2024): Featured in Performance Marketing World's weekly selection of standout adtech tools, recognizing Beatgrid's precision in measuring CTV, YouTube, and TV.

EU-Startups Recognition:

• Featured in "10 European startups that are disrupting the media" (July 2019)
• Featured in "10 European startups building trustworthy adtech" (October 2022), recognizing the company's privacy-first approach to cross-media measurement

Campaign US Agency of the Year Awards Sponsor (2024): Served as a sponsor for Campaign US's Agency of the Year awards.

The company has published research insights on topics including consumer viewing habits, cross-platform effectiveness, and optimal media mix strategies. These findings have informed media investment decisions and contributed to industry discussions on advertising effectiveness in a fragmented media landscape.

Beatgrid has been featured in advertising and marketing industry publications. The company's executives have been featured in industry interviews and have spoken at advertising and measurement conferences.

The company's early work focused on ACR technology for making TV and music content interactive and measurable in real-time. The technology provided audio fingerprinting capabilities for content recognition.

The company evolved into a comprehensive cross-media measurement solution, launching its commercial platform around 2019. This phase focused on building out the TRUE Single-Source™ methodology and establishing validation through work with early clients.

In May 2022, Beatgrid launched an expanded product suite with three distinct offerings:

Brand Beat: Mid-funnel product that verifies cross-media TV ad exposures by measuring campaign recency effect, identifying optimal ad frequency, and analyzing ad creative performance.

Footfall Beat: Bottom-of-funnel product that measures cross-media to retail attribution, enabling brand advertisers to determine if their advertising campaigns affect store visitations.

Reach & Frequency Measurement: Core measurement of deduplicated reach and frequency across all measured channels.

Beatgrid positions itself as addressing challenges in modern advertising measurement, particularly:

Walled Garden Fragmentation: Providing independent measurement across platforms that operate as closed ecosystems, enabling advertisers to compare effectiveness across platforms using consistent methodology.

Cookie Deprecation: Offering a measurement solution that does not rely on third-party cookies, addressing the industry's transition away from cookie-based tracking due to privacy regulations and browser changes.

Cross-Media Attribution Complexity: Solving the challenge of understanding deduplicated reach and the impact of different media channels when consumers engage with content across multiple platforms and devices.

Single-Source Methodology: Differentiating from traditional measurement approaches that rely on data fusion, panel matching, or modeled data by measuring all media exposure from the same source.