Draft:CarShield
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Comment: The Reuters source is good, but the others are not sufficient to bring the submission up to the notability criteria. Greenman (talk) 10:57, 18 April 2026 (UTC)
CarShield is an American company that markets vehicle service contracts, commonly referred to as extended auto warranties. The company is headquartered in St. Peters, Missouri, and offers plans intended to cover certain vehicle repair costs after manufacturer warranties expire.[1]
CarShield has been widely advertised in the United States and has been the subject of regulatory scrutiny, including a 2024 settlement with the Federal Trade Commission (FTC) over allegations of deceptive advertising.[2]
History
CarShield was founded in 2005 and expanded through direct-to-consumer marketing, particularly television advertising.
The company became widely known through frequent national commercials and sponsorships, including naming rights to CarShield Field in O'Fallon, Missouri.
Business model
CarShield markets vehicle service contracts that are administered by third-party companies.[1] These contracts are intended to cover certain mechanical failures or repairs, subject to specific terms, conditions, and exclusions.
Customers typically pay a recurring monthly fee. Coverage eligibility and claim approval depend on contract terms, and not all repairs or vehicles qualify.[1]
Advertising and endorsements
CarShield has invested heavily in national television advertising, often during sports programming. Its marketing has featured celebrity endorsers including Ice-T, Chris Berman, and Vivica A. Fox.[2]
Advertising campaigns have also included appearances by media and political figures such as Sean Spicer and Michele Bachmann.[3]
Regulatory action
In July 2024, the Federal Trade Commission (FTC) announced that CarShield had agreed to pay $10 million to resolve allegations of deceptive advertising and telemarketing practices.[1]
According to the FTC, CarShield and related entities made statements suggesting that consumers' vehicles would be broadly protected or that most repairs would be covered, when in practice many claims were denied due to contract limitations.[1]
The FTC also cited concerns about the use of celebrity endorsements that could mislead consumers.[2]
As part of the settlement, CarShield was prohibited from making certain misleading claims about coverage. In 2025, the FTC reported that approximately $9.6 million in refunds had been distributed to about 168,000 consumers.[4]
Reception and criticism
Vehicle service contract providers, including CarShield, have been the subject of consumer complaints and legal scrutiny in the United States. Critics have raised concerns about coverage exclusions, claim denials, and marketing practices.[1]
CarShield has stated that its plans provide value to customers and that coverage decisions are governed by contract terms.
References
- ^ a b c d e f "CarShield to Pay $10 Million to Settle FTC Charges of Deceptive Advertising". Federal Trade Commission. July 2024.
- ^ a b c "CarShield fined by U.S. FTC over deceptive ads". Reuters. July 31, 2024.
- ^ "CarShield TV advertisements featuring public figures". iSpot.tv.
- ^ "CarShield Refunds". Federal Trade Commission. 2025.
External links
Content Disclaimer
Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.
- The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
- There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
- It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
- Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
- Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.
- provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
- are reliable: from reputable outlets with editorial oversight;
- are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content.
Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.