Draft:Castlery
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Submission declined on 24 February 2026 by Absurdum4242 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion. The draft requires multiple published secondary sources that:
This draft is not written from a neutral point of view. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Declined by Absurdum4242 5 months ago.
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Submission declined on 31 December 2025 by Josedimaria (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Josedimaria 7 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: Not convinced of notability. Further this is basically just a one sheet of the company's accomplishments and milestones instead of a neutral collection of how the company is covered by secondary sources. Sulfurboy (talk) 22:04, 16 July 2026 (UTC)
- Comment: As per previous reviewer, still reads WAY too much like an advertisement, as do a lot of the sources cited. It would be a lot easier to approve this draft if it was written in a neutral tone, and used more straight news type sources rather than puff pieces. Good luck 👍 Absurdum4242 (talk) 13:21, 24 February 2026 (UTC)
- Comment: Some parts of the article reads like an advert or promotion. Jôhola 07:45, 31 December 2025 (UTC)
Castlery is a Singaporean direct-to-consumer (DTC) furniture retailer. The company designs and sells furniture for living rooms, bedrooms, and dining areas, as well as home accessories such as rugs and lighting, through its website and physical showrooms. Castlery operates in Singapore, Australia, the United States, Canada, and the United Kingdom.[1][2]
History
Castlery was established in 2013 in Singapore as an online-only furniture business operating from a 900-square-foot basement warehouse in Ubi. The company adopted a direct-to-consumer model.[1][2]
In 2015, Castlery opened its first Experience Centre at Delta House, expanding its showroom space from 7,000 to 12,000 square feet.[2]
In 2017, the company expanded internationally in 2017 with the launch of its digital store in Australia.[3] The same year, it launched Castlery Feat, a collection developed with six international design teams: British designers James Harrison and Phil Procter, Australian designer Charles Wilson, Italian designer Paolo Cappello, Polish designer Krystian Kowalski, and the Spanish duo Clara del Portillo and Alex Selma from the studio Yonoh.[4]
In 2018, Castlery relocated to an 11,000-square-foot showroom in Jit Poh building in Tanjong Pagar.[3] The company entered the United States market in 2019.[1]
In 2021, Castlery opened a flagship showroom at Liat Towers on Orchard Road in Singapore. [3] In 2022, it opened a 100,000-square-foot distribution center in New Jersey, United States.[5]
In 2023, the company marked its tenth year of operations and reported the sale of its one millionth product.[6]
In 2024, the company opened a showroom at Supa Centa Moore Park in Sydney, Australia.[7] In 2025, Castlery expanded its e-commerce operations into Canada and the United Kingdom. Its Canadian launch covered Toronto, Vancouver, Edmonton, and Calgary, while its United Kingdom launch marked the company's entry into the European market.
In August 2025, Castlery opened a second Australian showroom located in Fortitude Valley, Brisbane.[8]
References
- ^ a b c "Castlery | Inspiring Stories | Enterprise Singapore". www.enterprisesg.gov.sg.
- ^ a b c "Homegrown furniture brand Castlery opens a new wing at Delta House". TODAY.
- ^ a b c "Castlery co-founder Declan Ee on lessons in business, pandemic growth and furnishing the homes of an entire generation". CNA Luxury.
- ^ "Shopping: Castlery Feat series of furniture in collaboration with well-known designers". Home & Decor Singapore. 2017-05-31.
- ^ Moore, Kaleigh. "How Furniture Brands And Manufacturers Are Coping With Ongoing Supply Chain Strain". Forbes. Archived from the original on 2024-07-08.
- ^ "Castlery opens global office headquarters in SG". Marketing-Interactive. 2023-06-26.
- ^ Yusof, Helmi (2024-07-11). "Declan Ee: Designing across continents". The Business Times.
- ^ "Singapore-founded, direct-to-consumer furniture brand Castlery opens its first Queensland showroom in Fortitude Valley". www.indailyqld.com.au. 2025-08-27.
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Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.