Draft:Deeto
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Jessica.f.deeto (talk) 15:46, 26 February 2026 (UTC)
Overview
Deeto Inc. is a software company headquartered in New York City that develops a business-to-business (B2B) sales enablement and customer advocacy platform.[1] The platform uses artificial intelligence to automate the collection and distribution of customer testimonials, case studies, and reference data for use in sales and marketing workflows.[2]
History
Deeto was founded in 2022 by Eran Baron (CEO), Golan Raz (COO), and Yossi Gelman.[3] The founders previously held roles in finance, engineering, and marketing at various enterprise firms. The company was established after the founders conducted interviews with sales and marketing leaders to identify gaps in how organizations utilize existing customer feedback during the sales cycle.[4]
Initially supported by Seed funding led by UpWest, the company expanded its operations to serve clients in North America and Europe.[5]
Product and Technology
The Deeto platform integrates with existing Customer Relationship Management (CRM) and sales enablement tools, such as Salesforce and HubSpot.[6]
Funding
On July 1, 2025, Deeto announced a US$12.5 million Series A funding round led by Jump Capital. Other participants included UpWest, TAL Ventures, Mertor, and TAU Ventures. This round brought the company's total funding to approximately $17 million.[7]
Compliance and Security
Deeto is listed in the Cloud Security Alliance (CSA) STAR Registry, a public database documenting the security and privacy controls of cloud service providers.[8]
References
- ^ https://www.mrweb.com/drno/news38485.htm
- ^ https://www.demandgenreport.com/industry-news/news-brief/deeto-raises-12-5m-to-transform-b2b-buyer-experience/49983/
- ^ https://www.bloomberg.com/profile/person/24931868
- ^ https://medium.com/upwest-labs/portfolio-spotlight-deeto-35df68ba7d1b
- ^ https://medium.com/upwest-labs/portfolio-spotlight-deeto-35df68ba7d1b
- ^ https://www.businesswire.com/news/home/20250701431452/en/Deeto-Raises-%2412.5M-Series-A-to-Redefine-the-B2B-Buyer-Journey-with-Customer-Led-Growth
- ^ https://www.businesswire.com/news/home/20250701431452/en/Deeto-Raises-%2412.5M-Series-A-to-Redefine-the-B2B-Buyer-Journey-with-Customer-Led-Growth
- ^ https://cloudsecurityalliance.org/star/registry/deeto-inc/services/deeto
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