Draft:Direct Wicker
This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
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Submission declined on 7 April 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content.
Declined by Pythoncoder 4 months ago.LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. |
Submission declined on 22 January 2026 by TheObsidianGriffon (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by TheObsidianGriffon 6 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. |
Comment: Fails WP:NCOMPANY, requires significant coverage (not advertisements or promotional material) in multiple independent secondary sources. The company's website is a primary source. Dan arndt (talk) 08:09, 4 June 2026 (UTC)
Direct Wicker
Direct Wicker is a global outdoor furniture company and E-commerce retailer, making an effort in designing and manufacturing all-weather wicker and patio furnishings for more than 15 years. It is headquartered in Rancho Cucamonga, California. The company operates an integrated manufacturing and distribution business model, selling directly to consumers through its online stores and third-party online retailers, including The Home Depot.[1], Lowe's[2], and Wayfair[3]
History
The parent organization of Direct Wicker was established in 2009 in Hefei, Anhui, China. It exported outdoor home furnishings. In the very beginning, the company operated under the brand name Paleo.[4]
In 2015, the company expanded its business to the United States market and established its first office in Los Angeles, officially launching the "Direct Wicker" brand. In 2017, the company expanded into the United Kingdom and established the company WEGOT Limited in Manchester. In 2019, the company opened an office and experience center in Tampa, Florida.[4]
Business Model and Operations
Direct Wicker starts a "factory-to-door" business model, which aims to reduce supply chain costs for both the factory and customers. The company has established over 3.5 million cubic feet of warehouse space, including 5 warehouses located in California, Florida, and Manchester, UK.
The company's products are crafted with polyethylene (PE) rattan, which is more durable and resistant to UV compared to natural wicker.
Products
Direct Wicker focuses on modular outdoor seating and dining sets. Their major products include:
- Outdoor Conversation Sets: Sectional sofas and chairs featuring powder-coated aluminum or steel frames.
- Dining and Bistro Sets: All-weather tables and chairs designed for gardens, patios, and real backyards.
- Heating and Fire Pit Sets: Chairs and tables with propane and natural gas fire pits.
- Individual Pieces: Including tables, sofas, daybeds, sun loungers, and protective furniture covers.
Market Presence
Direct Wicker products are distributed on major North American and European e-commerce platforms. Consumers have recommended the brand for its weather-resistant materials and unique designs. The company is a business with U.S.-registered offices on the Better Business Bureau (BBB)[5], its warehouses are located in Ontario[6] and Rancho Cucamonga.
References
- ^ "DIRECT WICKER". The Home Depot. 2026-02-24.
{{cite web}}: CS1 maint: url-status (link) - ^ "Direct Wicker Bistro Patio Tables". Lowe's. 2026-02-24.
{{cite web}}: CS1 maint: url-status (link) - ^ "Direct Wicker". Wayfair. 2026-02-26.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "About Us-Where Direct Wicker began and what we insisted". Direct Wicker. Retrieved 2026-02-24.
- ^ "Direct Wicker | BBB Business Profile | Better Business Bureau". www.bbb.org. Retrieved 2026-02-24.
- ^ "Direct Wicker, United States". Volza. Retrieved 2026-02-24.
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