Draft:EcoColors

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EcoColors, Inc.
TypePrivate
IndustryCosmetics, Hair care
Founded1998 (1998)
FounderLisa Saul
Ludo Francis
Headquarters
Tucker, Georgia
,
United States
Area served
United States, Europe
Key people
Lisa Saul (Founder, CEO)
Ludo Francis (Co-founder, COO)
ProductsProfessional salon hair color
Websiteecocolors.net

EcoColors is an American company that manufactures low-chemical, PPD-free permanent hair color for professional salon use. Founded in 1998 under a different name and rebranded as EcoColors in 2000 due to trademark conflicts, the company is based in Tucker, Georgia. The company initially developed and distributed hair color formulations exclusively for professional hairstylists working with clients who have chemical sensitivities and allergies to conventional hair color ingredients. In 2000, in response to consumer demand, the company introduced a small, limited line of at-home DIY kits designed to be safe for home application. The brand's formulation was originally developed in 1998 by Master Hair Colorist Lisa Saul and has been featured in numerous publications including Martha Stewart's Whole Living magazine[1] and Sophie Uliano's New York Times bestselling book Gorgeously Green.[2]

History

Founding and Professional Launch (1998)

EcoColors founder Lisa Saul began her career as a hair colorist in 1985. In 1991, she opened Organica, a natural hair salon in Atlanta, Georgia, after developing allergic reactions to conventional hair color products during her first pregnancy. The reactions, which included rashes, headaches, and asthma, prompted research into alternatives to para-phenylenediamine (PPD), a common oxidative dye known to cause contact dermatitis and other allergic reactions in sensitive individuals.

After several years of research and development while operating her salon, Saul formulated a low-chemical permanent hair color designed to eliminate or reduce several ingredients associated with allergic reactions while maintaining permanent color performance. In 1998, she established a company to manufacture and commercially distribute the professional product line exclusively to licensed cosmetologists and hair salons. The company was rebranded as EcoColors in 2000 due to trademark conflicts with the original name.

Consumer Line Introduction and Growth (2000-2018)

In 2000, responding to requests from salon clients who wanted to maintain their color at home between professional appointments, EcoColors introduced a small, limited line of at-home DIY kits. These consumer products were specifically formulated to be safe for home application while maintaining the same low-chemical formulation standards as the professional line.

The company gained recognition in natural health and beauty communities beginning in the late 1990s. Trade publication SalonNews featured the company in a November 1998 article titled "Owner to Owner: A Breakthrough in Hair Coloring," which documented Saul's transition to non-toxic salon products.[3]

EcoColors received coverage from multiple national media outlets throughout the 2000s. The brand appeared on WTAE-TV 4 News in Pittsburgh in April 2008[4] and was featured on Sundance Channel's program "The Lazy Environmentalist" in July 2011.[5] Print coverage included features in Martha Stewart's Whole Living magazine (January 2011), SELF magazine (May 1999 and May 2008),[6] Natural Health magazine (August 2001 and June 2009),[7] and E/The Environmental Magazine (August 2002).[8]

The products were recommended in two published books: Sophie Uliano's New York Times bestseller Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life (2008)[9] and Dr. Joseph Mercola's Dr. Mercola's Total Health Program (2007).[10] The brand was also introduced to European markets at the Benelux Hair Show in the Netherlands in April 2004.

EcoColors received the Best of Tucker Award annually from 2008 through at least 2018, recognizing business excellence in the Tucker, Georgia community over a ten-year period.[11]

Products and Formulation

EcoColors manufactures permanent oxidative hair color using a soy-based emollient formula. The company launched in 1998 with products designed exclusively for professional salon use by licensed cosmetologists. The formulations are designed to exclude several ingredients commonly found in conventional permanent hair color:

  • Para-phenylenediamine (PPD) - an oxidative dye associated with allergic contact dermatitis
  • Propylene glycol
  • Parabens (preservatives)
  • Sulfites
  • Ethanolamine (ammonia substitute)
  • Heavy metals
  • Gluten proteins

The formulations incorporate flax oil, castor oil, and botanical ingredients including vitamin E, vitamin C, rosemary extract, and grapefruit seed extract.

The professional product line consists of 24 intermixable shades designed for licensed cosmetologists and salon use. In 2000, the company introduced a small, limited consumer line of 15 pre-mixed shades in DIY kits, formulated to be safe and effective for home application in response to demand from salon clients. All products are manufactured in the United States and formulated to comply with European Union cosmetic regulations.

The permanent color products use oxidative dye technology similar to conventional hair color but substitute alternative dye intermediates for PPD. The company notes that while many individuals with PPD allergies can use the products without reaction, other oxidative dyes present in the formulation may cause cross-reactions in some sensitive individuals.

Market and Distribution

EcoColors was established in 1998 as a professional hair color manufacturer serving licensed hair salons and cosmetologists. The professional line remains the company's primary focus, distributed directly to salon professionals who use the products on clients with chemical sensitivities or ingredient concerns. Target professional clients include:

  • Salon colorists working with clients who have documented PPD allergies or contact dermatitis
  • Stylists serving clients with celiac disease or gluten sensitivities
  • Professional hairstylists with occupational exposure concerns to conventional hair color chemicals
  • Salons specializing in natural or low-chemical beauty services

In 2000, responding to requests from salon clients who wanted to maintain their color at home between professional appointments, EcoColors added a small, limited consumer line. The at-home DIY kits are formulated to be safe for non-professional application and are available through the company's website and select retailers. According to customer testimonials published on the company website, some users report continuous product use spanning 10 to 20 years.

Media Coverage and Recognition

EcoColors has received coverage in consumer publications, trade journals, and broadcast media over a 20-year period from 1998 to 2018.

Television

  • WTAE-TV 4 News (Pittsburgh, Pennsylvania) - Featured in segment "Conveniently Green: Hair Dye For People With Allergies, Sensitivities" (April 3, 2008)
  • Sundance Channel - Featured in The Lazy Environmentalist Episode 4 (July 7, 2011; encore presentations July 8 and 12, 2011)

Consumer Publications

2011

  • Whole Living, Martha Stewart Living Omnimedia (January 2011)

2009

  • Natural Health magazine (June 2009)

2008

  • SELF magazine (May 2008)
  • LA Yoga magazine (June 2008)

2005

  • GeorgiaTrend.com (November 2005)
  • Real Money, Co-op America (May/June 2005)

2002

  • E/The Environmental Magazine (August 2002)

2001

  • Natural Health magazine (August 2001)

1999

  • SELF magazine (May 1999)

Books

  • Uliano, Sophie. Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life. HarperCollins, April 2008. (New York Times bestseller)
  • Mercola, Joseph. Dr. Mercola's Total Health Program. 2007. (page 269)

Trade and Industry Publications

2004

  • SalonWeb - "All about Hair Color" by L. Saul (September 28, 2004)

2003

  • Environmental News Network (November 14, 2003)

2001

  • ModernSalon.com - "Detoxifying Your Environment" (February 19, 2001)

1998

  • SalonNews - "Owner to Owner" (November 1998)

International Recognition

The brand was introduced to European markets at the Benelux Hair Show "Hair Styles 2004" in the Netherlands (April 2004).

Awards

Best of Tucker Award - Received annually from 2008 through 2018, presented by the Tucker business community to recognize local business excellence.

References

  1. ^ Whole Living. Martha Stewart Living Omnimedia. January 2011. {{cite magazine}}: Missing or empty |title= (help)
  2. ^ Uliano, Sophie (April 2008). Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life. HarperCollins. ISBN 978-0061575563.
  3. ^ "Owner to Owner: A Breakthrough in Hair Coloring". SalonNews. November 1998.
  4. ^ "Conveniently Green: Hair Dye For People With Allergies, Sensitivities". WTAE-TV 4. Pittsburgh, Pennsylvania. April 3, 2008.
  5. ^ "The Lazy Environmentalist". Sundance Channel. Episode 4. July 7, 2011.
  6. ^ SELF. May 2008. {{cite magazine}}: Missing or empty |title= (help)
  7. ^ Natural Health. June 2009. p. 32. {{cite magazine}}: Missing or empty |title= (help)
  8. ^ "Hair to Dye for : Natural Alternatives to Toxic Coloring Agents (By Starre Vartan)". E/The Environmental Magazine. August 2002.
  9. ^ Uliano, Sophie (April 2008). Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life. HarperCollins. ISBN 978-0061575563.
  10. ^ Mercola, Joseph (2007). Dr. Mercola's Total Health Program. Mercola.com LLC. p. 269.
  11. ^ "Eco Colors Receives 2008 Best of Tucker Award" (Press release). December 2, 2008.

Sources

Television

Books

  • Uliano, Sophie (April 2008). Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life. HarperCollins. ISBN 978-0061575563.
  • Mercola, Joseph (2007). Dr. Mercola's Total Health Program. Mercola.com LLC. p. 269.

Magazines and Newspapers

Trade Publications

  • "Owner to Owner: A Breakthrough in Hair Coloring". SalonNews. November 1998.
  • "Detoxifying Your Environment". ModernSalon.com. February 19, 2001. {{cite web}}: Missing or empty |url= (help)
  • L. Saul (September 28, 2004). "All about Hair Color". SalonWeb.
  • Environmental News Network. November 14, 2003 http://www.enn.com. {{cite web}}: Missing or empty |title= (help)
  • "Eco Colors Receives 2008 Best of Tucker Award" (Press release). December 2, 2008.

Additional Sources

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