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• Comment: This reads like an advertisement and is primarily sourced with WP:ORGTRIV. Also, please disclose any WP:COI you may have with the subject. Sulfurboy (talk) 05:26, 23 July 2026 (UTC)

HomeSmart, (also known as HomeSmart Holdings, Inc) is an American residential real estate brokerage and franchising company headquartered in Scottsdale, Arizona. The company operates a flat-fee, 100%-commission model: its agents, who are independent contractors, retain their full sales commission and pay flat per-transaction fees to the brokerage rather than splitting commissions.^[2][3] HomeSmart was founded in 2000 by Matt Widdows in the Phoenix metropolitan area.^[2][4] As of October 2025^[update], the company reported more than 25,000 agents across more than 250 offices in 48 U.S. states, operating through a combination of company-owned brokerages and about 60 independently owned franchises.^[1] In the 2026 RealTrends Verified rankings, based on 2025 sales data, HomeSmart ranked eleventh among U.S. brokerages by closed transaction sides and fourteenth by sales volume.^[5]

Widdows, who had worked as a real estate agent at brokerages in the Phoenix market and had a background in software development for the medical industry, founded HomeSmart in the Phoenix metropolitan area in 2000.^[2][4] The company began with two agents and adopted a flat-fee compensation model under which agents kept their full commission, an alternative to the commission-split structure common among brokerages at the time.^[2][4] HomeSmart developed its transaction-management software in-house, later branded as the RealSmart platform.^[2] The company began franchising in the mid-2000s, signing its first franchisee in 2006 in Temecula, California, and launched a dedicated franchise sales strategy in 2010.^[4]

HomeSmart made its first acquisitions in its home state, purchasing Phoenix-based Dan Schwartz Realty in February 2008 and HomeWay Realty of Tucson in June 2009; the deals grew the combined brokerage to more than 3,400 agents by 2009.^[6][7]

In 2015, the company opened a new full-service corporate headquarters in Scottsdale.^[8] Beginning in 2017, HomeSmart expanded through a series of larger acquisitions of independent brokerages in Colorado, the Mid-Atlantic, Georgia, and Texas, alongside continued franchise growth.^[2][4] These deals expanded the company from more than 13,000 agents in 16 states in 2017 to nearly 25,000 agents and more than 200 offices in over 40 states by early 2022.^[2][9]

In March 2023, HomeSmart converted PHP Commercial, the commercial real estate arm of PalmerHouse Properties, into HSI Commercial, a commercial real estate division based in Atlanta that later expanded to Houston.^[10]

In October 2025, coinciding with its 25th anniversary, HomeSmart introduced its first major rebrand, including a redesigned version of its red diamond logo, a new wordmark, and updated marketing materials, announced at the company's annual Growth Summit conference in Scottsdale.^[1][11]

HomeSmart has grown in part through acquisitions of independent brokerages, beginning in Arizona in 2008 and later expanding across the western, southern, and Mid-Atlantic United States.

Under HomeSmart's 100%-commission model, agents retain their full commission on residential transactions and pay a monthly fee and a flat fee on each side of a transaction they represent, with fees varying by market and plan.^[2][3] Franchise offices are independently owned and operated, and fee structures and services may differ from those of company-owned brokerages.^[2]

HomeSmart develops its brokerage software in-house rather than licensing third-party platforms.^[3][17]

The company's early technology initiatives included a "Virtual Reception" system, introduced in 2001, that staffed branch-office front desks remotely from a centralized reception center via video screens, and a barcode-based paperless transaction process developed by Widdows that was adopted by the Arizona Association of Realtors.^[4][17] By 2009, the company reported operating fully paperless transaction management, with complete agent adoption within six months of rollout.^[4] The real estate consulting firm WAV Group has cited the centralized virtual receptionist model as a significant source of per-office cost savings across the company's network.^[12]

The company's software is branded as the RealSmart platform, first launched in 2005 and comprising RealSmart Agent for agents and RealSmart Broker for brokers and franchise partners.^[8] The platform provides transaction management, marketing tools, and document management with built-in electronic signature capability, along with management and reporting systems; access is included in agents' fees rather than billed separately, and the company has reported full adoption across its agent base.^[3] HomeSmart released rewritten versions of both platforms in 2019, migrating more than 15,000 agents and brokers to the updated software, and has also released a HomeSmart Agent mobile app and HomeSmart Client, a consumer-facing home search tool.^[17]

In 2025, the company relaunched its Marketing Design Center with AI-integrated marketing tools and hundreds of customizable templates for agents, and added built-in eDoc and eSign functionality to its transaction platform.^[18] The same year, HomeSmart integrated Realtors Property Resource (RPR) property data directly into RealSmart Agent, reported as the first such integration by a national brokerage.^[19]

In the 2026 RealTrends Verified rankings, based on 2025 sales data, HomeSmart ranked eleventh among U.S. brokerages by closed transaction sides and fourteenth by sales volume.^[5] The company has appeared in the RealTrends national brokerage rankings annually since 2014.^[8] HomeSmart ranked tenth nationally by both sales volume and closed transaction sides in RISMedia's 2025 Power Broker Report, which ranks U.S. brokerages on those two measures, and has been ranked on the report each year since 2014.^[8][20]

HomeSmart has been ranked the largest residential real estate brokerage in the Phoenix metropolitan area by sales volume for fourteen consecutive years as of 2026, according to the Phoenix Business Journal's annual residential brokerage rankings.^[8][11] In 2017 the company was reported as the largest brokerage in Colorado by agent count.^[4][9]

In 2026, Forbes included HomeSmart on its second annual list of the 300 most trusted companies in America, a ranking of U.S. companies with more than 10,000 workers based on financial performance, consumer trust, employee ratings, and media sentiment.^[21] HomeSmart appeared on the Inc. 5000 list of the fastest-growing private companies in the United States for nine consecutive years beginning in 2013, earning the list's Hall of Fame designation for repeat honorees after its fifth consecutive appearance.^[8][22] The company has also been ranked in Entrepreneur magazine's Franchise 500, an annual ranking of franchise systems based on costs, growth, support, and brand strength.^[8][23]

Founder Matt Widdows has been included in the Swanepoel Power 200 ranking of real estate industry leaders and was inducted into RISMedia's inaugural Newsmaker Hall of Fame in 2018.^[8][17] The Phoenix Business Journal has recognized HomeSmart in its Arizona Corporate Excellence (ACE) awards, ranking the company among the state's largest and fastest-growing private companies, including third place on the 2022 ACE fastest-growing companies list and eighth on its top private companies list.^[24]

HomeSmart Helps, the company's philanthropic non-profit organization founded in 2007, has run annual charitable events including a holiday-season food drive, a Halloween event for patients and their family members at Phoenix Children's Hospital, and a golf tournament benefiting the Starry Foundation, an Arizona autism-support organization.^[8] In 2025, the organization raised more than $20,000 through a golf event to assist HomeSmart agents experiencing financial hardship.^[8]

• Real estate broker

• Official website

Category:Real estate companies of the United States Category:Companies based in Scottsdale, Arizona Category:Real estate companies established in 2000 Category:2000 establishments in Arizona Category:American companies established in 2000 Category:Franchises