Draft:LANX

  • Comment: Sourced entirely to coverage of routine business announcements. Helpful Raccoon (talk) 02:50, 6 June 2026 (UTC)

LANX is a British footwear company founded by Marco Vaghetti in 2016, with its first collection launching in 2018. The brand produces casual and smart-casual footwear and names many of its products after places and people associated with Lancashire.[1] The company is based in the village of Whalley in the Ribble Valley.

LANX sells its products through e-commerce, physical retail locations, and events across the United Kingdom.[2]

History

LANX was founded in 2016 by Marco Vaghetti. The company launched its first footwear collection in May 2018. In its early years, products were sold through market stalls, pop-up shops, and regional events across the North West of England.[3]

The company subsequently expanded its product range to include women's footwear[4] and opened retail stores. LANX has also been involved in initiatives promoting regional footwear manufacturing, including a programme called "Made in Lancashire" aimed at increasing local production in the county.[5]

Products

LANX produces casual and smart-casual footwear. Its range includes outdoor footwear, boots, trainers, brogues, and smart-casual shoes. Many products are named after towns, villages, and historical figures associated with Lancashire.[6] The brand uses leather and other materials, combining traditional shoemaking techniques with contemporary design.[7]

Partnerships and collaborations

LANX has partnered with several sports organisations. In 2025, the company became the official footwear partner for English rugby union club Harlequins FC.[8] The company has also supplied formal footwear to the Welsh Rugby Union for both the men's and women's national teams.[9] An earlier collaboration with Burnley FC produced a limited-edition shoe drawing on the club's history.[10]

Reception and press coverage

LANX has been covered by regional and trade publications. Lancashire Business View reported on the company's partnerships and noted the appointment of former England rugby international Will Greenwood as a brand ambassador in 2025.[11] FashionNetwork reported on the launch of the women's footwear range in 2021.[12] Regional outlets, including the Blackpool Gazette and Lancashire Post, have covered the company's retail expansion and sports partnerships.[13] LANX has also received local press coverage for community activities, including charitable initiatives in Lancashire.[14]

Operations

LANX is headquartered in Whalley, Ribble Valley. The company operates retail stores, a warehouse, and online sales, serving customers in the United Kingdom and internationally.[15]

See also

References

  1. ^ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  2. ^ "Lancashire footwear brand attends record number of summer shows and events". Marketing Lancashire. Retrieved 3 April 2026.
  3. ^ "Stonyhurst Association Newsletter" (PDF). Stonyhurst Association. January 2022. Retrieved 3 April 2026.
  4. ^ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  5. ^ "LANX Shoes launches Made in Lancashire mission". Footwear Today. Retrieved 3 April 2026.
  6. ^ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  7. ^ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  8. ^ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  9. ^ "Shoe firm backs Welsh rugby stars". Lancashire Business View. Retrieved 3 April 2026.
  10. ^ "LANX Shoes collaborates with Burnley FC". Lancashire Business View. Retrieved 3 April 2026.
  11. ^ "LANX sign Will Greenwood as first brand ambassador". Lancashire Business View. Retrieved 3 April 2026.
  12. ^ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  13. ^ "Lancashire footwear brand aims to make strides in 2022". Blackpool Gazette. Retrieved 3 April 2026.
  14. ^ "Whalley company LANX donates 500 hand-crafted wooden reindeer to people in Clitheroe". Burnley Express. Retrieved 3 April 2026.
  15. ^ "LANX expands Lancashire team following period of growth". Lancashire Business View. Retrieved 3 April 2026.

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