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Litquidity is a pseudonymous Instagram account that satirizes and provides commentary on the inner workings of Wall Street, primarily through the medium of internet memes. First active in 2017, Litquidity gained a broad-based following in the financial niche and was recognized in publications including Business Insider, Intelligencer, the New York Post, Bloomberg, Fast Company, and the Financial Times.

The account has since expanded its operations to include branded merchandise, venture capital, recruitment, and in-person sporting events. Litquidity publishes a newsletter titled ExecSum, and has an active presence on X as well as Instagram. The account's owner was identified in 2024 to be industry professional Hank Medina.^[1]

The Litquidity account first drew attention for its comedic takes, alongside the likes of other "finfluencers" GSElevator, ArbitrageAndy, NotYourFathersBroker, and ThisGuyFuchz.^[2] The account's early successes also included a Zoom stunt with Jefferies CEO Rich Handler,^[3] satirical merch,^[4] and a widely lauded initiative to bring pay transparency to the "notoriously" grueling investment banking industry.^[5][6] Of Litquidity's style, New York Magazine's Intelligencer wrote, "But unlike his pseudonymous predecessors [...] Litquidity spoke in pictures." ^[7]

Litquidity then solidified its status as a business venture in 2021 with the hire of former Centerview Partners banker and reality TV contestant Mark Moran, buoyed by a venture scout partnership with Bain Capital Ventures.^[8] The business was home to a podcast and a student-athlete program^[9] until Moran exited the business in 2022, after deal talks that he alleges did not materialize as expected.^[10] In January 2023, Litquidity signed a partnership with executive recruitment firm Whitney Partners.^[11]

In February 2024, a series of news outlets (Business Insider, Yahoo! Finance, and the Financial Times) published the identity of Litquidity, revealed to be then 32-year-old Hank Medina.^[12] Medina stated in an interview with the FT that the brand's prior "anonymity had helped him combat anxiety" but that it could now be a holding company to realize his vision in media and sports.^[1] Of that vision, Medina has referenced television series Silicon Valley, Entourage, and Industry as inspirations.

The account teased a mainstream TV venture in 2023 before shelving it to pursue a now-shuttered wellness club and a following successful events business.^[13]

From 2022 onwards, Litquidity has been active in venture capital.^[14] The venture capital arm of Litquidity has made 60+ investments across AI, fintech, and defense tech, as well as independent film.^[15]

Medina is a Miami native and Cornell University alumnus, whose own Wall Street experience ranges from investment banking firm Jefferies to Connecticut-based Wexford Capital,^[1] and who was an investment banking associate at Deutsche Bank prior to quitting to work on Litquidity full-time.^[7]

Generally, the tone of the public reception towards Litquidity has been positive, bemused, and optimistic. Litquidity founder Hank Medina has been described as "soft-spoken" and "polite" (contrary to his traditional online persona),^[1] "funny,"^[16] and part of a "next generation of media entrepreneurs."^[14]

Media controversy centers around the exit of first-hire Moran, and extended to the de-anonymizing of the account in 2024 with allegations that the value of the business was lower than Medina's initial estimate of $20M.^[10]