Draft:Local Business Rising


Summary

Local Business Rising is a membership-based marketing platform and community designed primarily for small and local businesses.[1] Local Business Rising is led by computer engineer and AI expert, Mark Amell. [2]

The platform positions itself as an all-in-one system that combines multiple marketing functions, such as lead capture, CRM tools, social media planning, and reputation management, into a single offering. It emphasizes that using several coordinated marketing strategies together can be more effective than relying on a few isolated services.[3]

History

Early Stages

  • Built around a core idea: Small businesses struggle to compete with large companies' marketing budgets.
  • Focus: Education and philosophy.
  • Messaging emphasizes: Collaboration over competition. Combining multiple marketing strategies.

Introduction of Community

  • Introduction of: Weekly live meetings. Networking and referrals. Shared promotion between members.

Introduction of Monetized Membership Tiers

  • Multiple pricing levels introduced: Free, Starter, Growth, and Authority tiers.[4]

Expansion as a All-In-One Marketing Platform

  • Expansion into bundled tools: CRM, Lead Capture, Automation, Social Media Scheduling, Reputation management.

Ecosystem and Marketplace Direction

  • Features such as: "Virtual mall" for member businesses, Cross-promotion, and Referral earnings.

Curriculum

Marketing Fundamentals

How to attract leads locally. Online presence setup (Profiles, Listing, Content). Basic branding and messaging.

Lead Generation and Conversion

Capturing leads (Forms, funnels, landing pages). Follow-up systems (email/SMS automation). Converting prospects into customers.

Reputation and Trust Building

Getting and managing reviews. Social Proof. Customer retention strategies.

Systems and Automation

Using CRM tools. Automating follow-ups. Streamlining marketing workflows. [4]

Networking and referrals

Partnering with other local businesses. Cross-promotion strategies. Community-based growth. [4]

Mindset/Business Strategy

Consistency and execution habits. Basic business growth thinking.

Learning Outcomes

Real time trainings, tools, and strategies business owners can apply and implement to their businesses right away. [4]

Impact

Ongoing support at every stage with access to the library of tutorials and resources. Mark Amell is on a mission to help 1,000 small businesses thrive by showing small business entrepreneurs there is help.[5]

References

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