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Lotame is a global data collaboration and identity solutions company headquartered in the United States. It provides technology to help marketers, agencies, and publishers collect, organize, and activate audience data across digital channels. In 2025, Lotame was acquired by Publicis Groupe and integrated into Epsilon.^[1][2]

Lotame was founded in 2006 by Andy Monfried.^[1] The company initially focused on helping digital publishers and advertisers better understand and monetize audience data across platforms.

In March 2014, Lotame acquired AdMobius, a mobile data management platform, expanding its capabilities in mobile and cross-device data management. Coverage of this acquisition appeared in multiple technology publications.^[3][4]

In 2024, Lotame launched a set of data collaboration solutions intended to help marketers and data owners manage and activate audience data in a period of declining third-party cookie availability. Independent industry publications reported on these developments.^[5][6]

In March 2025, French advertising and communications company Publicis Groupe announced it would acquire Lotame, integrating the company into Epsilon and significantly expanding its data and identity capabilities. The deal received coverage in multiple business news outlets, including Marketing Dive.^[2]

Lotame’s offerings have included data management and collaboration platforms, identity resolution solutions, and data marketplaces designed for audience segmentation and cross-platform activation. Products referenced in independent coverage include data collaboration solutions launched in 2024.^[5][6]

• Publicis Groupe
• LiveRamp
• Oracle Advertising