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MADS Studio is an independent Indian digital music, animation, and multimedia collective founded by Sabyasachii Ghosh (SGO) and Manab Bar (MANAB). Established on 2 December 2024, the project operates primarily through its YouTube channel, MADS Studio (@MADS-Stidio), where it publishes original music, lyrical videos, animated productions, and collaborative creative projects.

The studio is known for its blend of Indian indie pop, desi rap, romantic ballads, and cinematic mashups, alongside a strong emphasis on visual storytelling through hand-drawn animation and digital artwork. As of 2026, the channel has accumulated more than 56,000 views across its content.

Information	Details
Channel Name	MADS Studio
Founded	2 December 2024
Founders	Sabyasachii Ghosh (SGO), Manab Bar (MANAB)
Handle	@MADS-Stidio
Country	India
Genres	Indian Indie Pop, Desi Rap, Romantic Ballads, Cinematic Mashups
Content Type	Original Music, Lyrical Videos, Animated Music Videos
Core Collaborators	SGO, MANAB, Arindam, Debo
Platform Presence	YouTube, Spotify

MADS Studio was established as an independent creative platform dedicated to music production, visual storytelling, and artistic collaboration. Founded by Sabyasachii Ghosh and Manab Bar, the collective was created to provide a space where musicians, lyricists, producers, and digital artists could collaborate under a unified creative identity.

From its inception, the studio focused on self-produced and independently distributed content. The collective's work combines traditional songwriting with modern digital production techniques, including vocal processing, audio mastering, and visual animation.

A significant milestone in the studio's history occurred with the release of its music on Spotify, marking the group's entry into international music streaming services. This transition represented MADS Studio's evolution from a YouTube-based creative project into a broader independent music brand.

The Spotify debut allowed the collective's music to reach audiences beyond YouTube and established a foundation for future digital distribution.

MADS Studio's releases often explore themes of:

• Nostalgia
• First love and romance
• Friendship
• Youth experiences
• Urban life
• Personal reflection

The collective combines melodic indie-pop influences with contemporary rap and cinematic production. Visual presentation forms a major component of the studio's identity, with animated storytelling frequently accompanying musical releases.

Several projects feature hand-drawn animation inspired by school-life memories, youthful romance, and emotional storytelling.

The studio also employs atmospheric and abstract visual techniques designed to complement modern indie and lo-fi music aesthetics.

"Khoya Hua" is recognized as MADS Studio's first officially released song and marked the beginning of the collective's journey into independent music distribution. The track established the musical direction that would influence later releases.

A collaborative indie-pop single by MANAB and SGO, focusing on themes of first love, school-life nostalgia, and youthful memories. The release gained recognition for its hand-drawn animated visual presentation.

The collective's first rap-oriented release featuring performances by Manab, Arindam, Debo, and SGO. The track represented an expansion into urban and hip-hop-inspired sounds.

A series of atmospheric audio projects created primarily by SGO and MANAB, known for their moody production and experimental approach.

An indie-pop concept track blending modern production with romantic themes.

A romantic release influenced by contemporary Bollywood and independent music traditions.

A collaborative love song featuring contributions from multiple members of the MADS Studio collective.

• Sabyasachii Ghosh (SGO) – Co-founder, vocalist, lyricist, producer
• Manab Bar (MANAB) – Co-founder, vocalist, songwriter, creative collaborator

• Arindam
• Debo

MADS Studio continues to develop original music and multimedia content. Among its announced and anticipated releases is the single "MAHARAJA", which forms part of the collective's ongoing expansion within India's independent music scene.

Despite being a relatively young creative collective, MADS Studio has established itself as an emerging independent platform for music and digital storytelling. Through its combination of original music, animation, and collaborative artistry, the studio represents a new generation of self-published creators leveraging digital platforms to reach global audiences.[1]