Draft:Merlons

Merlons (Georgian: მერლონსი) is a Georgian retail and distribution brand for interior and exterior finishing materials, sanitary ware, furniture, lighting, kitchen products and related interior products. The company represents international brands in Georgia and works with retail customers, architects and interior designers.[1][2]

History

Merlons traces its business history to 2011, when the company began operating through Sharmi Group.[1] In 2012, it obtained exclusive representation of VitrA in Georgia and opened VitrA showrooms in Tbilisi and Batumi.[1]

In 2024, Merlons opened a multibrand showroom intended for architects, designers and retail customers.[1] In 2025, Georgian media described Merlons as a representative of international brands in sanitary ware, ceramic tiles, furniture, lighting and interior products.[2][3]

Operations

Merlons imports and distributes products for residential, commercial, hospitality and interior design projects in Georgia. Its product categories include ceramic tiles, kitchen sinks, mixers, bathroom equipment, furniture and lighting.[2]

The company's brand portfolio has included VitrA, Ascale, Infinity, Simas, Aquaforte, Schock, Meir, Dune, Carisa, Pedrali, Bolia, LTForm and Viokef.[2][3]

Merlons also provides services connected with product selection, delivery, installation and warranty support.[1]

Projects

Entrepreneur Georgia reported that Merlons products and services had been used in projects in Georgia including McDonald's, Best Western Batumi, Radisson Tbilisi, justice houses and Fabrika Hostel.[1]

References

  1. ^ a b c d e f ლუხუტაშვილი, თინათინ (22 November 2024). მერლონსის ისტორია: სანდოობა, ინოვაცია და ხარისხი ერთ ბრენდში [The history of Merlons: reliability, innovation and quality in one brand]. Entrepreneur Georgia (in Georgian). Retrieved 16 June 2026.
  2. ^ a b c d "მერლონსი"– საერთაშორისო ბრენდების სახლი საქართველოში [Merlons - a house of international brands in Georgia]. BM.GE (in Georgian). 9 September 2025. Retrieved 16 June 2026.
  3. ^ a b მერლონსი - საერთაშორისო ბრენდების სახლი საქართველოში [Merlons - a house of international brands in Georgia]. InterpressNews (in Georgian). 9 September 2025. Retrieved 16 June 2026.

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