Submission declined on 22 May 2026 by RangersRus (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by RangersRus 2 months ago. Last edited by Shayli Harrison 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 10 March 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 5 months ago.

Mutani is an Antwerp, Belgium based fashion brand influenced by video game culture, anime and fantasy aesthetics. The brand was founded in 2021 by designer and researcher Shayli Harrison.

Their mission is to translate the worlds of gaming and anime into contemporary fashion for everyday life, alongside a vision to mainstream aspirational identities into modern culture.

In 2021, Harrison founded Mutani as a digital fashion agency, experimenting with technologies such as AI, AR, VR, 3D Clothing Design and Holography, creating projects at the intersection of fashion and gaming.

Pivoting in 2024, Mutani was re-established as a physical fashion brand aimed at creating more fashionable merchandise for the communities in gaming and anime culture.

The brand’s activities later on expanded into a research-led exploration on identity, dress and digital culture,^[1] which are reflected in its fashion collections.

Mutani's fashion collections take inspiration from narrative and in-game elements such as characters, symbols, weapons and more, allowing wearers to embody their aspirational identities in daily life.

Their first collection, The First Mutani Magic collection, took inspiration from the highly coveted in-game weapon, The First Great Magic, from the Chinese game Genshin Impact.

Since 2024, Harrison has been affiliated with the Royal Academy of Fine Arts Antwerp research group Intermatter. Her research into digital identity and avatars shaped Mutani’s design approach, which also supports the brand’s vision.

With her research project: Between Ego and Alter-Ego: avatars, cosplay and constructing identity, she studies how virtual characters and cosplay influence identity formation across virtual and physical environments. This research references the Proteus effect, a phenomenon where the embodiment of digital avatars influences real-world behavior.

Mutani projects have been presented at fashion, design, and cultural events, including SCOPE Art Show Miami, the Design Museum Den Bosch, and the Future Front Row digital fashion show presented during Amsterdam Fashion Week.

Additional showcases and presentations have taken place at design and technology festivals, including Love Tomorrow Festival and Brazilian Immersive Fashion Week.

Harrison has participated in talks, panels, and workshops on fashion, digital culture, and emerging design technologies. Having spoken at institutions such as the University of Antwerp, Antwerp Management School, and Central Saint Martins, as well as industry events such as Us By Night and Inhorgenta Munich.

In 2022, Harrison was nominated as Changemaker of the Year at the Belgian Fashion Awards.

In 2023, Harrison and Mutani were selected for the Henry van de Velde Awards in the Business Innovation and Digital Product categories. In that same year, Harrison was also included in the Knack 40 Under 40 to watch list.^[2]

In 2024, Harrison was seen on the Marie Claire list of influential female voices in Belgian fashion.

Mutani and its founder have been featured in fashion and cultural media discussing digital fashion and gaming-influenced design. Publications that have covered the project include Red Eye^[3], Fashion United^[4], Scandinavian Mind^[5], De Tijd^[6], Financial Dagblad^[7] and Gazet van Antwerpen^[8].

Category:Companies based in Antwerp Category:Clothing companies established in 2021 Category:Fashion and Gaming Category:Fashion Brands of Belgium