Draft:Pocketed

  • Comment: Multiple references that provide extensive coverage about Pocketed via independent, reliable sources are required to establish notabality. (Four of the eight references used are via BetaKit -- which is great, but very niche -- and two are press releases; none confirm notability.) JSFarman (talk) 16:40, 21 October 2025 (UTC)


Pocketed
TypeSubsidiary
IndustryFinancial technology
Founded2020
Founder
  • Brianna Blaney
  • Aria Hahn
Headquarters
Vancouver, British Columbia
,
Canada
ProductsGrant and incentives matching platform
ServicesServices marketplace (e.g., grant-writing support)
ParentDeloitte (Deloitte Canada) (2025–present)
Websitewww.hellopocketed.io

Pocketed is a Canadian software company that operates a platform matching businesses with non-dilutive funding, including government grants, tax credits and other incentives.[1][2] In March 2025, Deloitte Canada acquired Pocketed for an undisclosed amount and integrated it into its Global Investment and Innovation Incentives (Gi³) practice under the brand "Pocketed, a Deloitte business".[3][2]

History

Pocketed was founded in 2020 by Brianna Blaney and Aria Hahn.[1] The company launched a software platform to profile businesses and recommend eligible grants and tax credits, later adding a services marketplace to support applications.[1]

In October 2021, Pocketed closed an oversubscribed seed round of about C$1 million led by WUTIF Capital with participation from investors including Women’s Equity Lab, Hustle Fund and New Avenue Capital, in part to support expansion into the United States.[1]

Pocketed was named a Top 10 finalist in the 2021 New Ventures BC competition.[4][5]

On 10 March 2025, Deloitte Canada announced its acquisition of Pocketed (deepND Inc.). Deloitte stated that Pocketed’s AI-enabled matching technology would expand the firm’s grants and Scientific Research and Experimental Development Tax Credit offerings, and that the Pocketed team, including the co-founders, would join Deloitte while the brand continues as "Pocketed, a Deloitte business" within the Gi³ practice.[2][3]

Products and services

Pocketed’s core product is an online matching platform that connects companies with relevant grants, tax credits and incentives; the firm also operates a services marketplace (such as grant writing) to support applications.[1] Prior to acquisition, Pocketed monetized via premium tiers and marketplace transaction fees, while offering a free tier for basic matching.[1] After the acquisition, Deloitte indicated the platform would continue to serve customers and be integrated into its Gi³ practice.[3][2]

Awards and recognition

See also

References

  1. ^ a b c d e f Scott, Josh (21 October 2021). "Pocketed secures $1 million CAD to help more companies access grant funding, power US expansion". BetaKit. Retrieved 5 October 2025.
  2. ^ a b c d "Deloitte Canada acquires Pocketed to enhance funding solutions for clients" (Press release). Deloitte Canada. 10 March 2025. Retrieved 5 October 2025.
  3. ^ a b c Riehl, Alex (11 March 2025). "Deloitte Canada acquires grant matchmaker Pocketed for undisclosed amount". BetaKit. Retrieved 5 October 2025.
  4. ^ "Meet our 2021 Top 10 Finalists". New Ventures BC. 31 August 2021. Retrieved 5 October 2025.
  5. ^ "New Ventures BC reveals 10 finalists for 2021 competition". BetaKit. 1 September 2021. Retrieved 5 October 2025.
  6. ^ Alcaraz, Charlize (3 May 2022). "Pocketed co-founders pocket $25,000 prize money in pitch contest for women entrepreneurs". BetaKit. Retrieved 5 October 2025.
  7. ^ Lewis, Robert (29 April 2022). "Pocketed Wins Odlum Brown Forum Pitch Finale and $25,000 Prize". Techcouver. Retrieved 5 October 2025.
  8. ^ "Brianna Blaney and Aria Hahn, Co-founders of Pocketed, win The Odlum Brown Forum Pitch Finale 2021/22 and $25,000 Prize" (Press release). The Forum via GlobeNewswire. 2 May 2022. Retrieved 5 October 2025.

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