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Sandy Gerber is a Canadian speaker and author. She was born in Montreal, Quebec, and lives on Vancouver Island, British Columbia.^[1] She is a certified communication coach through the National Communication Coaching Association of Canada (NCCA).^[2] Her work addresses communication, emotional intelligence, and leadership development.^[3][4]

Gerber started in marketing. In 2006, she founded NEXT Marketing Agency. The agency was named one of British Columbia's fastest growing companies.^[5] Clients included RBC, TD, Molson Canada, UFCW, TELUS, A&W, Rogers, BC Lottery Corporation, and St. John Ambulance.^[5] She has founded three businesses.^[5]

She moved into speaking later. She gives keynotes and training on communication and emotional intelligence. She works with organizations in Canada and the United States.^[6] In 2021, she gave a TEDx talk. The title was The Secret to Successful Romantic Relationships. It covered unconscious negative labelling in relationships.^[7]

From 2021 to 2022, she was Chief Marketing Officer at CubicFarm Systems, a Vancouver-based agricultural technology company.^[8]

Gerber created a framework called Emotional Magnetism. It identifies four emotional needs. These needs affect how people communicate and decide.^[9] The framework appears in the occupational therapy textbook Optimal Collaboration for the Occupational Therapist and Occupational Therapist Assistant, published by Routledge. It is discussed in Chapter 2, pages 71-75, under the subtopic Effective Communication, in an Emotional Magnets Case Study.^[10]

Gerber published Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships in 2022.^[11] It won the following awards:

• 2022 - Best Indie Book Award (BIBA) Gold Medal, Relationship Communication^[12]
• 2022 - Chanticleer Independent Book Awards (CIBA) Grand Champion Award and 1st Place, Instructional & Insightful Nonfiction^[13]
• 2022 - Independent Publisher Book Award (IPPY) Bronze Medal, Relationship Nonfiction^[14]
• 2022 - Literary Titan Gold Medal^[15]
• 2022 - Living Now Award Bronze Medal, Relationship Nonfiction^[16]
• 2022 - Readers' Favourite International Book Award Honourable Mention, Relationship Nonfiction^[17]
• 2022 - Paris Book Festival Award, Honourable Mention Nonfiction and How To Category
• 2022 - New York City Big Book Award, Relationships and Marriage categories^[18]
• 2022 - Wishing Shelf Indie Book Award Gold, Audiobook^[19]
• 2022 - Firebird Book Award, Audiobook and First Time Published Nonfiction^[20]
• 2022 - Shelf Unbound Best Indie Book Longlist^[21]
• 2023 - Nonfiction Authors Association Gold Medal, Relationships^[22]
• 2023 - National Indie Excellence Award Finalist^[23]
• 2023 - Feathered Quill Finalist Award^[24]
• 2023 - Independent Press Award Medal, Relationships^[25]
• 2023 - Independent Publisher Book Award (IPPY) Silver Medal, Audiobook^[26]
• 2023 - Indie Reader Discovery Awards Medal, Self Help^[27]
• 2023 - Reader Views Reviewers Choice Award Bronze Medal^[28]

The book received a BookLife Editor's Pick designation from Publishers Weekly.^[29]

She contributed to Wow Woman of Worth: Moms in Business, 15 Success Stories with Soul (Vol. 4), published by Influence Publishing.^[30] She wrote Brand Chatter as well.^[31]

Gerber hosts the Magnetic Communication podcast, which covers communication and relationship topics. The podcast was nominated for a Women Podcasters Network Award in 2026.^[32]

In 2022, Global News featured Gerber. Reporter Jennifer Palma covered Emotional Magnetism in the Summer Book Series.^[33]

In 2013, Business in Vancouver profiled Gerber. The piece covered her start of NEXT Marketing Agency. It also covered how she balanced parenting with running the business.^[5]

In 2023, she was quoted in Reader's Digest in an article on interpersonal communication.^[34]

• In 2026, Global Gurus ranked Gerber 16th on its Top 30 Communication Professionals list.^[34][35]
• In 2025, she won the Women of Influence Creative Innovator Award.^[36]
• In 2012, Women of Worth gave her the WOW Mompreneur Award.^[37]
• In 2026, she won the Best Mindset & Mental Health Podcast Award at the Women's Podcasters Awards.^[38]

• Official website

Category:Living people Category:People from British Columbia Category:Canadian businesspeople Category:People from Montreal Category:21st-century Canadian non-fiction writers