Draft:Shufti

  • Comment: Earlier, now deleted, attempts at creating this article are at Draft:Shufti Pro. The latter name is also used in this document's creation records. --Dirk Beetstra T C 11:25, 15 June 2026 (UTC)
  • Comment: This does not meet the requirements under WP:SIRS for independent coverage, at significant length, demonstrating corporate depth. ChrysGalley (talk) 09:55, 15 June 2026 (UTC)
Shufti Pro Limited
TypePrivate
IndustryIdentity verification, Regulatory technology
FoundedOctober 31, 2017 (2017-10-31)
FounderShahid Hanif
HeadquartersLondon, United Kingdom
Area served
Worldwide
Key people
Shahid Hanif (Chief Executive Officer & Co-Founder)
Steve Ullman (Chief Financial Officer)
Max Irwin (Vice President, Sales Europe)
ProductsFace Verification, Document Verification, KYC, AML Screening, eIDV, KYB, Video KYC, Age Verification
ServicesIdentity Verification, AML Compliance, Business Verification, Liveness Detection, Fraud Prevention

Shufti (legally Shufti Pro Limited) is a British identity verification and regulatory technology company headquartered in London. Founded in 2017, it provides automated identity verification and anti-money laundering (AML) compliance technology, including face and document verification, know your customer (KYC), know your business (KYB), electronic identity verification (eIDV) and video-based verification.[1][2]

History

Shufti Pro Limited was incorporated in England and Wales on 31 October 2017, with a registered office in London.[1]

In March 2022, the company raised US$20 million in a Series A funding round led by Updata Partners, a technology-focused growth equity firm.[3]

In June 2022, Shufti was approved to provide identity verification services for regulated gaming operations in the US states of Louisiana and West Virginia.[4]

In September 2023, Shufti was recognised as a Representative Vendor in the Gartner Market Guide for Identity Verification.[5] The same year, the company was also named a Sample Vendor in the Gartner Hype Cycle for Digital Identity 2023.[6]

In October 2023, Shufti announced it had surpassed 20 million digital identity verifications and expanded its services to every major business sector globally, including banking, fintech, gaming, healthcare, insurance and e-commerce.[7]

In February 2026, Shufti launched its VideoIdent product in the DACH market, covering Germany, Austria and Switzerland, targeting banks, payment providers and fintechs operating under regional AML regulations including BaFin Circular 03/2017 (GW) in Germany and FINMA Circular 2016/7 in Switzerland.[8]

In June 2026, Bulgarian national eID provider Evrotrust signed a partnership agreement with Shufti to integrate Shufti's identity verification and VideoIdent capabilities into Evrotrust's digital trust platform for the DACH region.[9]

Independent evaluations

In the United States Department of Homeland Security Science and Technology Directorate's 2025 Remote Identity Validation Rally (RIVR), an independent government evaluation conducted at the Maryland Test Facility, Shufti was one of five of sixteen tested systems to meet all performance goals in the selfie-to-document matching track; the other publicly identified vendors meeting all goals were Paravision, Aware and Incode.[10][11]

In May 2026, Shufti's passive facial liveness detection technology passed iBeta Quality Assurance's Level 3 Presentation Attack Detection (PAD) evaluation under ISO/IEC 30107-3 on both Android and iOS, recording a zero per cent attack presentation classification error rate and zero per cent bona fide presentation classification error rate on each platform.[12] According to the company, the result made it the first European company to achieve iBeta Level 3 conformance on both platforms using a single-selfie passive approach.[2] Shufti had previously completed iBeta Level 1 conformance in 2024 and Level 2 in 2025.[12]

Products and services

Shufti's products include face verification, document verification, KYC and AML screening, electronic identity verification, video KYC (VideoIdent), business verification (KYB) and address verification.[2][8]

References

  1. ^ a b "SHUFTI PRO LIMITED overview". Companies House. Retrieved 2026-06-15.
  2. ^ a b c "Shufti wins iBeta Level 3 for face liveness on mobiles". SecurityBrief UK (Press release). 2026-05-11. Retrieved 2026-06-15.
  3. ^ "Shufti Pro Announces $20 Million Series A Funding to Accelerate Growth". Business Wire (Press release). 2022-03-15. Retrieved 2026-06-15.
  4. ^ "Shufti Pro Approved for Use in Louisiana and West Virginia Gaming Industries". ID Tech Wire (Press release). 2022-06-17. Retrieved 2026-06-15.
  5. ^ "Shufti Pro Recognised in the 2023 Gartner Market Guide for Identity Verification". Business Wire (Press release). 2023-11-15. Retrieved 2026-06-15.
  6. ^ "Shufti Pro Recognised as a Sample Vendor in the Gartner Hype Cycle for Digital Identity, 2023". Business Wire (Press release). 2023-11-08. Retrieved 2026-06-15.
  7. ^ "Shufti Pro extends to new sectors, surpasses 20M digital identities verified". Biometric Update (Press release). 2023-10-11. Retrieved 2026-06-15.
  8. ^ a b "Shufti bringing remote video IDV to DACH region". Biometric Update (Press release). 2026-03-18. Retrieved 2026-06-15.
  9. ^ "Evrotrust partners with Shufti as it expands digital trust services in DACH". Biometric Update (Press release). 2026-06-08. Retrieved 2026-06-15.
  10. ^ "Five Vendors Meet All DHS Performance Goals in RIVR Selfie-to-ID Verification as Track 3 Liveness Results Emerge". ID Tech Wire (Press release). 2026-03-31. Retrieved 2026-06-15.
  11. ^ "RIVR results show targeted selfie biometric spoof attacks divide the field". Biometric Update. 2026-01-30. Retrieved 2026-06-15.
  12. ^ a b "Shufti Achieves iBeta PAD Level 3 Passive Liveness Conformance". ID Tech Wire (Press release). 2026-05-07. Retrieved 2026-06-15.

Category:Companies based in London Category:Software companies of the United Kingdom Category:Identity management Category:Companies established in 2017

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