Submission declined on 10 April 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Pythoncoder 4 months ago. Last edited by Pythoncoder 4 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 4 February 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 6 months ago.

Simplifai is a Norwegian software company that develops automation and artificial intelligence tools for insurance and other document-intensive industries. Founded in 2017 and headquartered in Oslo, Norway, the company provides software designed to automate claims handling, document processing, and customer interaction workflows.^[1]

Simplifai’s products are positioned primarily toward property and casualty (P&C) insurers, third-party administrators (TPAs), and managing general agents (MGAs). Industry coverage has described the company as part of a broader wave of insurance technology firms applying generative AI and workflow automation to claims processing.^[2][3]

Simplifai was founded in Oslo in 2017 by Bård Myrstad and Erik Leung.^[1] The company initially focused on applying artificial intelligence to unstructured data such as emails, forms, and documents in regulated industries. Early offerings were marketed as “digital employees” designed to automate repetitive back-office tasks.

During this period, the company increasingly concentrated on the insurance sector, where claims operations involve large volumes of incoming documentation and regulatory oversight.

In June 2023, Simplifai announced InsuranceGPT, a generative-AI product tailored to insurance workflows.^[4] Coverage in European technology media described the product as an industry-specific large language model interface designed to assist with claims handling and insurance document analysis.^[2][3]

The launch reflected a broader shift within the insurance technology sector toward generative AI following advances in large language models in 2022–2023.

In May 2024, Simplifai announced that it had secured an investment round led by Norwegian venture capital firm Idékapital. Public reporting did not disclose the investment amount.^[5][6]

In December 2024, the company announced the appointment of Artem Gonchakov as chief executive officer.^[7]

In November 2025, Simplifai appointed Ronald Kasteel as chairman of the board.^[8] In December 2025, Insurance Journal reported that Noel Hamill and Nils Thomas Lien joined the company’s board of directors.^[9]

Simplifai develops software designed to automate structured and unstructured insurance workflows. Reported capabilities include:

• Automated document intake and classification
• Data extraction from emails and forms
• Workflow orchestration across insurance systems
• Human-in-the-loop review controls
• Audit logging and monitoring

The company has described its architecture as modular, with reusable components that can be configured across different insurance use cases. Industry coverage has primarily focused on its claims-related automation tools.^[2]

Simplifai has stated that it holds ISO/IEC 27001 certification for information security management.^[10]

The company operates within the insurance technology (insurtech) sector, which has seen increased investment in automation and generative AI tools since 2022. Industry analysis has identified claims processing as a key area of focus for AI adoption due to cost pressures and operational complexity within property and casualty insurance.

• Official website

Category:Software companies of Norway Category:Companies based in Oslo Category:Software companies established in 2017 Category:2017 establishments in Norway