Draft:Sing and Sign
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Last edited by SherlockWoo (talk | contribs) 3 months ago. (Update) |
Sing and Sign
Founded 2001
Founder Sasha Felix
Headquarters Brighton, UK
Website singandsign.co.uk
Sing and Sign is a music programme designed to encourage speech and language development in pre-verbal babies and toddlers using songs, rhymes and gestures. Running as an online course, also in nurseries and parent and child classes as an international franchise, Sing and Sign was the first programme in the UK to formally teach enhanced gesture, also known as ‘baby signing’ through music.
History
Sing and Sign was developed in 2000 and launched in January 2001[1] by the founder and creator Sasha Felix[2]. Educated at the Purcell School of Music, Sasha Felix’s musical career began as a member of singing group ‘The Little Foxes’, releasing two singles ‘Crossed Line’ and ‘Golden Bodies’[3] in 1983 on C&D Records. Appointed as musical director to The Beverley Sisters in 1989 (Sasha is Teddie Beverley’s daughter[4]) theatre work as a piano player followed before starting a family in 1997. Sasha’s daughter Francesca had developmental speech delay as a baby and it was the resulting exposure to speech and language therapy techniques which inspired the Sing and Sign Approach.
In 2002, Sing and Sign launched as a franchised business opportunity. Classes in Bristol[5], Southampton[6], Bedford[7], Watford[8] and Edinburgh[9] were among the earliest to join. By 2016 Franchisees numbered over a hundred including some under international licence[10].
The Sing and Sign Approach
More than just a music class, Sing and Sign combines elements of early intervention speech and language therapy such as attention, repetition, commenting, gesture and numerous other strategies. The programme is delivered using Sasha Felix’s original songs[11], adaptations of traditional nursery rhymes, toys and props. Sales of the original Sing and Sign Video[12] (released in 2001 and repackaged in 2007 by Abbey Home Media) earned a Platinum disc in 2016[13], awarded by the BPI. A Gold disc for the second DVD ‘More Sing and Sign’ followed[14]. Supporting material includes lift-the-flap books (illustrated by Claude Bonnaud) featuring Sing and Sign’s mascot Jessie Cat plus a songbook, six CD titles available across music streaming platforms and a Jessie Cat soft toy[15]. As part of the Teach Yourself series, Hodder Education published ‘Teach Yourself Baby Signing’[16] in 2010 (written by Sing and Sign educator Jane Jarvis) with the Sing and Sign curriculum as its source material
References
1. ‘Junior’ Magazine cover story ‘Read my Hands’ July 2003 (Issue 47) pages 26-30
2. Sasha Felix in What’s on 4 Kids’ Children’s Activities Hall of Fame
3. Little Foxes’ 1983 ‘Crossed Line’ & Golden Bodies singles on discogs.com
4. Sasha Felix interview with Teddie Beverley July 28th 2021 Sunday Times Magazine
5. Bristol Evening Post article Sept 7th 2002 ‘A Sign of Things to Come’
6. Southern Daily Echo Weekend Magazine article ‘A Sign of the Times’ March 15th - 21st 2003
7. Biggleswade Chronicle article, December 2003
8. Watford Observer 21st July 2003 ‘Tear Stopper’
9. Edinburgh Sunday Post page 43 December 7th 2003
10. Top Ten Parent and baby classes in Abu Dhabi Gulf News September 18th 2018
11. Sasha Felix, Sing and Sign Artist listing on Spotify
12. ‘Sing and Sign’ Video on IMDB
13. “Sing and Sign” Platinum Disc 27 May 2016 search “Sing & Sign/Sasha Felix”
14. “More Sing and Sign” Gold Disc 19 Oct 2018 search “Sing & Sign/Sasha Felix”
15. Jessie Says Goodnight Jessie Cat book bedtime reading on Youtube
16. ‘Teach Yourself Baby Signing’ Waterstones.com published by Hodder Education 2010
17. Huddersfield Hub article Sing and Sign Classes in Yorkshire April 2024
18. SWLondoner magazine article Sing and Sign Classes in Essex May 2022
19 .Ten of the best baby classes in Westminster | MadeForMums
20. Institute of Children’s Activities Providers (ICAP) awards ‘Trailblazer’ finalist 2026
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