Draft:Solectric

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Solectric
TypePrivate
Industryelectronics distribution
Founded1986
ProductsDrones, cameras, robotics
BrandsDJI, Obsbot, xTool
Revenue106.2 Mio. Euros (2023).[1]
Number of employees
ca. 120 globally (2024)[2]
Websitehttps://www.solectric.de/?lang=en

Solectric is a german distributor of drone, photography, video, and smart home technology based in Ubstadt-Weiher in the Karlsruhe district of Baden-Württemberg, Germany. The company is one of the largest partners of the Chinese technology company DJI in Europe[3]. In 2019, the Financial Times ranked Solectric fourth among Europe's 1,000 fastest-growing companies[4].

Solectric operates internationally across eight countries: Germany (headquarters), Brazil, China, India, Italy, Poland, Austria, and Thailand[3].

The GmbH is managed by Denis Hausberger and Olaf Kappler[3].

Drones

Solectric's main business is the distribution of camera-equipped drones for both private and industrial applications[5]. The company's services include consulting, sales, training, and technical support for drone systems.

In the industrial sector, drones are used in agriculture, environmental technology, surveying, construction sites, and inspection services. Solectric GmbH serves customers from the agricultural sector, public authorities and organizations with security responsibilities (BOS), as well as the energy industry, for example the german energy company EnBW[6].

In the consumer market, drones are distributed in cooperation with its partner DJI. Solectric GmbH operates the DJI retail stores ("DJI Stores") in Frankfurt am Main[7] (since 2017), Oberhausen[8], Munich[9] (since 2023), Vienna[10] (since 2024), and Hamburg[11] (since 2025).

Cameras, Robotics, and Smart Home Products

In addition to drones, Solectric also distributes a range of other DJI products, including handheld cameras (Osmo Pocket), action cameras (Osmo Action), camera stabilizers (DJI Ronin), household robotics products (Romo), and cameras from the Hasselblad brand, which was acquired by DJI in 2017.

Solectric GmbH is also the official distribution partner of the Chinese company Obsbot[12], which specializes in streaming equipment such as webcams featuring pan-tilt-zoom (PTZ) functionality that are used for live streaming and digital content creation. In 2026, Obsbot became the "Official Camera and Webcam Partner"[13] of the annual Esports World Cup.

Apart from visual media products, Solectric's business portfolio also includes robotics products, smart home devices such as surveillance cameras, smart motorcycle assistants[14], and 3D printers.

As a strategic partner of the RoboGarten project[15], Solectric supports the initiative's aim of providing businesses with a unified platform solution for robotics and automation applications.

Education and Social Engagement

Solectric is also operating in the education sector. In cooperation with providers of STEM/STEAM learning solutions, the company division Solectric Education develops digital educational products for self-study and STEM training programs. For this purpose, Solectric GmbH also maintains a partnership with the Auerbach Foundation's Future Lab in Bruchsal (Z-Lab), which is dedicated to promoting "future skills" in schools[16].As part of this collaboration, Solectric provides hardware and software products—including robots from the Chinese manufacturer Makeblock[17] and 3D printers from Chinese manufacturer xTool—as well as teaching materials and online educational resources[18]

Solectric's customers in the education sector include a number of universities and higher education institutions, among them the Karlsruhe Institute of Technology (KIT), the Technical University of Munich, RWTH Aachen University, the Technical University of Dortmund as well as the Humboldt University of Berlin.

Solectric is the official sponsor of the German National Drone Soccer Team. In this competitive sport, which is played internationally[19], two teams of five pilots each attempt to fly specially designed, spherical protective drones through the opposing team's goal. In February 2026, the World Air Sports Federation (FAI) proposed Drone Soccer, alongside Drone Racing, as an official discipline for the 2029 World Games, which will be held in Karlsruhe.

History

Solectric GmbH was founded in 1986 by Dr. Helmut Hausberger and initially specialized in photovoltaic systems. In 2007, his son Denis Hausberger took over the company and shifted its focus toward LED lighting technology. In 2013, the company's management structure was changed with the appointment of Olaf Kappler as co-managing director[20]. In 2016, Solectric established its industrial division, in 2017, the education division followed.[21]

Awards

  • 2018: 1st place – Focus Business Growth Champions 2019[22]
  • 2019: 4th place – Financial Times FT1000 Ranking[4]

References

  1. ^ https://www.unternehmensregister.de/ureg/result.html
  2. ^ https://www.solectric.de/2024/04/04/solectric-setzt-positive-entwicklung-fort//
  3. ^ a b c "Ubstadt-Weiher: Solectric liefert monatlich bis zu 8.000 Drohnen aus". Badische Neueste Nachrichten (in German). 2025-04-27. Retrieved 2026-07-27.
  4. ^ a b "The FT 1000: third annual list of Europe's fastest-growing companies". 2019-03-01. Archived from the original on 2026-05-07. Retrieved 2026-07-22.
  5. ^ "Warum voll automatisierte Drohnenflüge die Luftfahrt revolutionieren". www.paderzeitung.de (in German). 2023-05-25. Retrieved 2026-07-29.
  6. ^ "offshore wind farm: All wind turbines now installed | EnBW". offshore wind farm: All wind turbines now installed. Retrieved 2026-08-13.
  7. ^ Meints, Tobias (2017-06-24). "Authorized Retail Store von DJI feiert Neueröffnung in Frankfurt". Drones (in German). Retrieved 2026-07-27.
  8. ^ Hein, Dirk (2023-08-25). "Centro: DJI und Hasselblad eröffnet - so sieht der Shop aus". www.waz.de (in German). Retrieved 2026-07-27.
  9. ^ Päge, Herbert (2023-08-04). "DJI eröffnet Geschäft in München". digit! (in German). Retrieved 2026-07-27.
  10. ^ wmmedien (2024-03-25). "Erster DJI-Flagshipstore für Drohnen und Kameras in Österreich". Drones (in German). Retrieved 2026-07-27.
  11. ^ wmmedien (2025-04-03). "DJI | HASSELBLAD – Store-Eröffnung in der HafenCity Hamburg". Drones (in German). Retrieved 2026-07-27.
  12. ^ Obsbot_official (x.com-Account) (2026-06-24). "@OBSBOT_Official on "x.com": OBSBOT Tail 2 on a robot dog…". x.com. Retrieved 2026-07-27.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "OBSBOT Named Official Camera and Webcam Partner of Esports World Cup 2026 - Sports Video Group". 2026-06-29. Retrieved 2026-07-22.
  14. ^ "Rideet - Smart bikes". rideet.com. Retrieved 2026-07-22.
  15. ^ robogarten.ai (2026-07-27). "Make Robotics Deployable". Retrieved 2026-07-27.
  16. ^ begeistern, Z.-LAB: Nachhaltig. "Über uns: Z-LAB: Nachhaltig begeistern". Z-LAB: Nachhaltig begeistern – https://www.auerbach-stiftung.de/ (in German). Retrieved 2026-07-22. {{cite web}}: External link in |website= (help)
  17. ^ "Solectric zeigt Bildungsroboter". Kommune21 online | Kommune21 - E-Government, Internet und Informationstechnik (in German). Retrieved 2026-07-29.
  18. ^ "Education". Solectric GmbH. Retrieved 2026-07-22.
  19. ^ "FIDA - Federation of international Dronesoccer association". dronesoccer.org. Retrieved 2026-07-22.
  20. ^ Lind, Natascha (2024-08-27). "Solectric GmbH". microtech.de (in German). Retrieved 2026-07-22.
  21. ^ "About us". Solectric GmbH. Retrieved 2026-07-22.
  22. ^ "FOCUS und Statista küren Deutschlands wachstumsstärkste Unternehmen - die Wachstumschampions 2019". Statista (in German). Retrieved 2026-07-22.

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