Draft:SongDivision
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SongDivision
SongDivision is a company that provides music-based team building and employee engagement programs. The company delivers in-person, virtual, and hybrid experiences using collaborative songwriting and live music in corporate events and training environments.[1]
The company has been featured in business and industry publications including Forbes, Meeting Media Group, and the New York Post.[2][3][1]
History
SongDivision was founded in Sydney, Australia, by Andy Sharpe.[3] Its early work focused on incorporating collaborative songwriting into corporate meetings and events, later expanding into conferences and international markets including the United States, the United Kingdom and Asia.[3][2]
As demand for remote and hybrid engagement increased, the company developed virtual and hybrid formats to support distributed teams.[1] During the COVID-19 pandemic, this shift toward virtual experiences was discussed in Forbes.[2]
In 2022, SongDivision launched Team Harmony, a learning and development program focused on leadership, communication, and team performance.[4] The program incorporates music-based experiential learning approaches.[4]
Activities
SongDivision delivers facilitated music-based experiences in corporate and event settings. These include collaborative songwriting sessions, live music integration within conferences, and virtual or hybrid engagement formats.[1][4]
Reception
Industry publications have described SongDivision’s approach as an alternative to traditional team-building formats, with an emphasis on participation and shared experience.[1]
Most published commentary on the company appears in trade and industry media rather than academic research.[1]
Recognition
SongDivision has received industry recognition, including:
- Meetings & Events Australia (MEA) Award for “Speakers, Entertainers and Team Builders” (2024).[5]
- Inclusion in the Inspiring Workplaces North American Top 100 (2025).[6]
See also
- Team building
- Group Songwriting
References
- ^ a b c d e f "Unleashing the Science of Music to Engage Event Attendees". Meeting Media Group (HQ). December 21, 2023. Retrieved March 24, 2026.
- ^ a b c Ferrazzi, Keith (May 26, 2020). "Startup Resilience: Trading Perfection For Immediacy". Forbes. Retrieved March 24, 2026.
- ^ a b c Gould, Jennifer (June 10, 2013). "Not-so-boring bonding". New York Post. Retrieved March 24, 2026.
- ^ a b c "Achieving harmony to workplaces through song". TTGmice. June 8, 2022. Retrieved March 24, 2026.
- ^ Dennett, Gavin (June 17, 2024). "AV1 and SongDivision among winners at MEA Awards". Spice News. Retrieved March 24, 2026.
- ^ "2025 North America Inspiring Workplaces Winners Announced". Inspiring Workplaces. June 25, 2025. Retrieved March 24, 2026.
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