ARTIKELDIGITAL.COM

Stripo Inc.
Type	Private
Industry	Email marketing
Founded	2017; 9 years ago
Founder	Dmitry Kudrenko;
Key people	Dmitry Kudrenko (CEO) Alexey Danchenko (CBDO) Dmitry Kulaksyz (PM)
Products	Email template builder
Revenue	US$208 000 (June 2019); US$115 000 (2018); US$3 200 (2017);
Number of employees	23

Submission declined on 24 November 2019 by Sagotreespirit (talk).

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Declined by Sagotreespirit 6 years ago. Last edited by Graeme Bartlett 20 days ago. Reviewer: Inform author.

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Comment: This should be an encyclopedia article, not a marketing brochure: WP:IBA. — Sagotreespirit (^talk) 15:35, 24 November 2019 (UTC)

Stripo is an online drag-and-drop (WYSIWYG) and HTML Email Template Builder. It allows creating responsive email templates either by using drag-n-drop elements or coding them.

Stripo has more than 110,000 users from 80 countries. It allows using both drag-n-drop and HTML code editors simultaneously. One edits HTML code and sees the changes in the WYSIWYG editor in real-time.

In order to automate email production, Stripo offers to its users the following features: personal content library for storing the most frequently used email elements; over 300 ready-to-use templates including AMP templates that serve as base for future campaigns; banner generator for building multi-layered banners, email testing tool for previewing emails across multiple devices and email clients.

History

Stripo.email was developed back in 2017 as a builder for an already existing ESP eSputnik but then grew into an independent project.

At first, the builder's first name was "Stripe" because stripe in email marketing means a row of content. However, the company had to change its name from Stripe to Stripo because it appeared there had already been a company named "Stripe".

In 2018, Stripo rolled out its White Label solution for other SaaS products.

Today, Stripo supports the AMP4emails technology and is listed as the #1 builder for AMP emails on Google.

It also enables its users to preview email layout across multiple email clients and devices for an embedded email testing tool.

Funding

Stripo is a self-funding organization.

However, it received a $100,00 discount on maintaining servers from Amazon.

Headquarters and offices

Stripo is headquartered in Newark, Delaware. The developers' team works here.

The marketing team and tech support team currently work in Ukraine.

Technologies

Stripo is focused on email production automation:

personal content library to store the most frequently used email elements;
300 ready-to-use email templates, including interactive ones, that serve as a base for multiple email campaigns; banner generator for designing sophisticated banners in the editor;
techniques for building interactive emails right in this tool;
open code editor and Drag-n-Drop blocks for building AMP emails which allow recipients to add products to cart, proceed to checkout, chat, and arrange appointments directly in emails, it also enables enables users to chat, vote, submit forms and make purchases directly in email;
direct export of emails to a number of ESPs.

Using these features doesn’t require any HTML skills.

Events

PMTA Summit 2019 - Stripo's CEO Dmitry Kudrenko held a masterclass on AMP4Email along with the SparkPost's team.

Y Combinator - Stripo submitted for participating in the Y Combinator program in 2019, but was not picked.

DDMA in Amsterdam - Stripo was one of the sponsors.

Launch Scale - Stripo participated in the Launch Scale Pitch Competition.

Startupbootcamp - Stripo was one of the 11 startups worldwide that were selected for the Startupbootcamp Commerce class of 2019.

OptIn19 by Sparkpost - Stripo will be one of the core panelists.

Stripo users

People from 80 countries use Stripo, which is why it's been translated into 8 languages:

English, Ukrainian, French, Russian, Portugal, German, Spanish, and Italian.

66.7% of the Stripo users are English-speaking, 22.43% - are Russian-speaking, 3.53% are Spanish-speaking, 3.24 are French-speaking, 2.04 are German-speaking, 1.03 are Italian-speaking, 0.73% are Ukrainian-speaking, and 0,30% are Portuguese-speaking.

Products and services

Stripo provides several products and services:

Drag-n-Drop email template builder;
Open HTML code editor;
Drag-n-drop blocks for building AMP emails;
Ready-to-use HTML email templates;
Embedded email testing tool to preview emails across multiple email clients and devices;
White Label Solution, aka plugin, for SaaS products;
Mock server for building end points;
Gmail promotion annotations builder;
Collaboration tools (coming soon).

Integrations

All the templates that were created in Stripo can be exported as an HTML- or PDF-file. Stripo also supports direct export to the following ESPs and email clients: