Draft:SuperYou

SuperYou is an Indian nutrition company co-founded in 2024 by actor Ranveer Singh and entrepreneur Nikunj Biyani.[1] The company is headquartered in Mumbai, Maharashtra.[2]

History

SuperYou was introduced in 2024 by Bollywood actor Ranveer Singh and FMCG entrepreneur Nikunj Biyani.[3][4]

Nikunj Biyani has previously worked in India's packaged foods industry, including at Future Consumer Limited. According to The Indian Express, he conceived the idea for a better-for-you snacking brand and informally pitched it to Ranveer Singh during a basketball game. Ranveer Singh later joined as a co-founder and has since been involved in the brand's product development and brand strategy.[5][6]

The company uses fermented yeast-based protein technology to make its products.[7][8] SuperYou's first product was India's first protein wafer bar, made using bio-fermented protein technology.[9]

Later the company expanded to protein wafers, baked multigrain chips, and protein powders for shakes/supplements. It has entered the biscuits category in 2026.[1]

Recognition

  1. ^ a b Kaur, Amarjot (9 January 2026). "From SuperYou to Wild Date, here are a few homegrown brands that galvanised the protein-rich-gourmet-snack cult in India". The Hindu.
  2. ^ Verma, Mansi (31 March 2026). "Starting a consumer brand is easier than ever in India. Scaling it is getting harder | Company Business News". mint.
  3. ^ "DMD Advocates advises SuperYou on raising funds from V3, existing investors". Bar and Bench. 25 December 2025.
  4. ^ "Ranveer Singh Co-Founded SuperYou Raises USD 7 Mn Funding Led by V3 Ventures". Entrepreneurindia.com. Entrepreneur (magazine). 21 December 2025.
  5. ^ "Ranveer Singh's protein brand — eyeing Rs 500 cr in 5 years — is taste-tested by his family, was pitched the idea on a basketball court and via GIFs". The Indian Express. 3 November 2025.
  6. ^ "Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani". Bollywood Hungama. 4 November 2025.
  7. ^ ""We didn't want to be just another protein supplement brand—How Nikunj Biyani started SuperYou with Ranveer Singh". The Financial Express. The Financial Express (India). 26 February 2025.
  8. ^ Mridul, Anay (19 August 2025). "Bollywood's Ranveer Singh Launches Fermented Yeast Protein Powder in India". Green Queen.
  9. ^ "Ranveer Singh Co-founded SuperYou Makes India's First Bio-fermented Protein Technology". BW Disrupt.
  10. ^ Manocha, Shreya (15 November 2025). "Ranveer Singh's SuperYou, Hrithik Roshan's HRX by EatFit Products Among Winners of 2025 PETA India Vegan Food Awards - Blog". PETA India.

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