Draft:Syncsmith


Syncsmith is a British Music Supervision company founded in 2016 and based in London and Somerset, United Kingdom. The company specialises in Music Supervision, Music Licensing, Sound Design, Audio Branding and Bespoke Composition for advertising, film and branded content productions.

== History ==

Syncsmith was founded in 2016 by Gavin Mee, who had previously operated a recording label before establishing the company.[1] The company initially launched in Bristol with a focus on experimental and electronic music for the advertising and film industries.[2][3] The company was noted for its focus on avant-garde and experimental music at a time when the sync licensing market was dominated by mainstream catalogue.[4] In 2016, Syncsmith was covered by Resident Advisor in connection with its work signing experimental electronic labels for synchronisation licensing.[5]

== Services ==

Syncsmith provides Music Supervision services for advertising campaigns, film productions and branded content. The company's services include creative music searches, sync licensing and rights clearance, bespoke composition, sound design, audio branding and audio strategy.[6] The company maintains relationships with independent record labels and represents a roster of composers for synchronisation licensing purposes.[7]

== Notable projects ==

Syncsmith has provided Music Supervision for advertising campaigns for clients including Nike, Range Rover, Campari, Dior, Gucci, Louis Vuitton, Mercedes-Benz, BMW and Formula One.[8][9] The company's work on the Range Rover Sport "Spillway" film, directed by Jess Hawkins and featuring a score by composer Valgeir Sigurðsson, was covered globally across advertising trade press.[10]

== Publications ==

Syncsmith has published editorial content through its industry platform The Forge, which covers topics relating to music supervision, sync licensing and the relationship between music and moving image.[11]

== References ==

  1. ^ "Job Envy: Gavin Mee, Syncsmith". Attack Magazine. Retrieved 2026-05-18.
  2. ^ "New electronic music-focussed sync agency Syncsmith launches". Complete Music Update. Retrieved 2026-05-18.
  3. ^ "Bristol-based Syncsmith aim to reinforce the role of electronic music in entertainment industries". The Ransom Note. Retrieved 2026-05-18.
  4. ^ "Sync licensing for avant-garde electronica". Televisual. Retrieved 2026-05-18.
  5. ^ "Syncsmith news". Resident Advisor. Retrieved 2026-05-18.
  6. ^ "Syncsmith: The Blueprint publication". It's Nice That. Retrieved 2026-05-18.
  7. ^ "Sync licensing for avant-garde electronica". Televisual. Retrieved 2026-05-18.
  8. ^ "Range Rover Sport's daring film sees Jess Hawkins take on its toughest challenge yet". Little Black Book. Retrieved 2026-05-18.
  9. ^ "Nobody would have been surprised if the car got totalled". Little Black Book. Retrieved 2026-05-18.
  10. ^ "Range Rover Sport's daring film sees Jess Hawkins take on its toughest challenge yet". Little Black Book. Retrieved 2026-05-18.
  11. ^ "Syncsmith: The Blueprint publication". It's Nice That. Retrieved 2026-05-18.

== External links ==

* Official website

References

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