Draft:Tim Percival

  • Comment: Still not quite there. Various assertions are unsupported by reliable sources. More significant coverage about Percival (in-depth, not routine reporting or minor mentions) needed in published reliable independent secondary sources. At the moment, the article's sourcing is mainly about the book, not its author. Paul W (talk) 22:15, 3 May 2026 (UTC)
  • Comment: This looks to fall through several gaps. If the basis is WP:NAUTHOR then that usually requires "2 books, 2 book reviews each book", which isn't met. It doesn't look like WP:SPORTBIO can be met either. In which case it's over to the WP:GOLDENRULE where we ideally need 3 examples of significant coverage, which isn't here either. This has to be an independent, reliable source detailing the life and career of the subject, not passing references. We don't accept the Daily Mail as a source, see WP:RSP. ChrysGalley (talk) 19:14, 28 April 2026 (UTC)

Tim Percival (born c. 1978) is a British communications executive and author. He is known for his work in sports communications, particularly in rugby union, and for writing On the Record & On the Ball: How Elite Coaches Master the Media.

Career

Percival was born in Boston, Lincolnshire. He began his career at sports television production company Sunset+Vine.[citation needed]

In 2015, he joined the England national rugby team working alongside head coach Eddie Jones.[citation needed] He remained in the role until 2017.

In September 2020, it was announced that Percival had been appointed Head of Communications for the 2021 British & Irish Lions tour to South Africa.[1]

In 2023, he returned to the England national rugby union set-up under head coach Steve Borthwick.[2]

Percival has contributed opinion and analysis pieces to sports media, including The Cricketer, where he wrote on media strategy and communication in elite sport,[3] and Rugby World where he discussed the importance of confidentiality in top-level sport.[citation needed] He has also been featured by Sport Industry Group, where he discussed leadership communication and media strategy in elite sport.[citation needed]

On the Record & On the Ball

Percival wrote On the Record & On the Ball: How Elite Coaches Master the Media (Fairfield Books), published in 2025. It was shortlisted for Sports Entertainment Book of the Year at the 2026 Sports Book Awards,[4] and received reviews in media outlets including the New Zealand Herald [5] and The Independent,[6] as well as specialist rugby media such as Planet Rugby.[7] The Sports Journalists’ Association described it as "invaluable" and "required reading" for students of journalism[8] and The Sports Gazette as a “fun and informative read” and “one of the most relevant and contemporary works on the topic." [9]

Other roles

Percival has also served as a Non-executive director of the National Counties Cricket Championship and Arundel Castle Cricket Ground.[citation needed]

References

  1. ^ "British & Irish Lions hire head of comms". www.prweek.co.uk. Retrieved 2026-04-28.
  2. ^ "England back-room staff revealed: Princess of Wales' former security chief in Borthwick team". www.telegraph.co.uk. Retrieved 2026-04-28.
  3. ^ Tim Percival. "Would a spin doctor help England in the Ashes?". The Cricketer. Retrieved 28 April 2026.
  4. ^ "Sport-Book on how coaches deal with the media up for honours". The Straits Times. 2026-04-23. ISSN 0585-3923. Retrieved 2026-04-28.
  5. ^ "Review: Relationship between coaches and media probably isn't what you think". NZ Herald. Retrieved 2026-04-28.
  6. ^ "Six sports books to buy this spring". The Independent. 2026-03-11. Retrieved 2026-04-28.
  7. ^ While, James (2026-02-19). "Book review: On the Record & On the Ball: How Elite Coaches Master the Media". Planet Rugby. Retrieved 2026-04-28.
  8. ^ Holmes, Jon (2026-03-17). "New book 'On the Record and On the Ball' puts managers and media under the microscope". Sports Journalists' Association. Retrieved 2026-04-28.
  9. ^ "Book review: On the Record & On the Ball". The Sports Gazette. Retrieved 28 April 2026.

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