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Trendable is a data and technology company based in Norway. The Norwegian software-as-a-service (SaaS) company provides trend intelligence and analytics tools for the fast-moving consumer goods (FMCG) industry. The platform combines retail sales data, e-commerce monitoring, competitor tracking, and trend analysis into a unified workspace for commercial teams. Trendable is headquartered in Bergen, Norway. ^[1][2] The company specializes in developing AI models and data pipelines for the consumer goods industry.

Trendable was founded in 2024 by Eric Costa Øvrebø, who previously held commercial roles in Global and Norwegian consumer goods sector. The company was established to address fragmentation in the analytics tools used by FMCG commercial teams, who typically rely on separate systems for retail panel data, e-commerce monitoring, and internal sales reporting. ^[3] It was formerly known as Productivo.ai with later being renamed and re-branded to fit more the services it provided. ^[4]

The Trendable platform consists of several integrated modules designed for FMCG commercial functions:

Market intelligence — aggregates retail panel data, e-commerce listings, sales data, trend and category performance metrics across Nordic retailers.

Competitor monitoring — tracks competitor product launches, price changes, and assortment shifts across online and physical retail channels.

Inventory visibility — provides real-time insight into stock levels and out-of-stock signals at the store level across distribution networks.

Trend analysis — identifies emerging consumer trends through combined signals from search behaviour, social media, and early e-commerce sales data, with the stated goal of surfacing market shifts before they appear in traditional retail panel reports.^[6]

Report automation — generates sell-in presentations and category review materials from underlying data sources.

AI-assisted querying — allows users to ask natural-language questions about their commercial data through an integrated AI interface.

Custom development - Trendable offers customization for premium paying users around integrations, software development, consulting and more.

Trendable targets FMCG and consumer goods brands operating in the Nordic markets, with a focus on companies selling through grocery retail channels including NorgesGruppen, Coop, and Rema 1000. The company's stated ideal customer profile includes consumer goods manufacturers with annual revenues between 200 million and 50 billion Norwegian kroner.

The platform is positioned as a complement to traditional market research providers such as NielsenIQ, Mintel, and Circana, particularly for brands seeking faster and more granular data than periodic retail panel reports provide.^[7]

Trendable operates on a subscription-based SaaS model with annual and monthly contracts. The company offers tiered pricing based on the scope of data coverage and number of users, with implementation and onboarding included in standard agreements.^[8]

• Fast-moving consumer goods
• Market intelligence
• Retail analytics
• Software as a service
• Trend Intelligence

https://www.trendable.no/

https://www.shifter.no/nyheter/to-exiter-til-na-skal-hjelpe-dagligvare-bransjen-a-lansere-de-rette-produktene/341744

https://www.vingruppen.no/partnerweekend-2