Submission declined on 5 August 2026 by Avgeekamfot (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Avgeekamfot 14 days ago. Last edited by Avgeekamfot 14 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 22 May 2026 by Avgeekamfot (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Avgeekamfot 2 months ago.

Submission declined on 1 January 2026 by MelbourneIdentity (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by MelbourneIdentity 7 months ago.

Submission declined on 29 December 2025 by Dan arndt (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Dan arndt 7 months ago.

Submission declined on 26 December 2025 by Fermiboson (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Fermiboson 7 months ago.

• Comment: EU-Startups is not an independent source. Avgeekamfot (talk) 21:27, 5 August 2026 (UTC)

• Comment: None of the cite sources are verifiable. Dan arndt (talk) 09:36, 29 December 2025 (UTC)

• Comment: See entire "marketing and communication" section. Fermiboson (talk) 18:12, 26 December 2025 (UTC)

The draft has been revised to address the concerns, including source cleanup and clarification of sourcing. I hope all statements are now supported by independent, third-party sources.

WeRoad is an Italian group travel company based in Milan. It was founded in 2017 by Paolo De Nadai, Fabio Bin, and Erika De Santi as part of OneDay Group, an Italian incubator focused on consumer brands aimed at Millennials and Generation Z.^[1][2] The company organises small-group trips, mainly for young adults travelling individually, with itineraries led by group leaders who are not professional tour guides.^[1]

In May 2026, Airbnb led a $58 million Series C funding round in WeRoad, taking a stake of approximately 10 percent and a seat on the board. The investment supports WeRoad's first expansion outside Europe, into the United States.^[3][4]

WeRoad was launched in Italy in 2017 by Paolo De Nadai, Fabio Bin, and Erika De Santi within OneDay Group.^[2] The company initially focused on the Italian market, developing a format based on small-group itineraries for young adult travellers.^[1] Between 2018 and 2021, WeRoad expanded its destinations beyond Italy, adding itineraries across Europe, Asia, Africa, and the Americas.^[1]

WeRoad began its international expansion in 2019, entering Spain and the United Kingdom, followed by Germany and France.^[5] In 2024, La Repubblica reported that WeRoad had extended its offering to allow travellers from different European countries to join the same departures.^[6]

In 2022, Andrea D'Amico was appointed Chief Executive Officer. According to PhocusWire, D'Amico had previously held senior roles at Booking.com.^[7]

In November 2023, WeRoad raised €18 million in a Series B funding round led by H14, the investment firm of the Berlusconi family, bringing total funding to approximately €36 million.^[8][9]

In May 2026, the company raised $58 million (about €49 million) in a Series C round led by Airbnb, with the participation of existing investors including H14.^[3][4] The round brought total funding to about $100 million.^[10] As part of the transaction, Airbnb took a stake of approximately 10 percent and a board seat, while D'Amico left WeRoad to lead Airbnb's hotels division.^[11]

In 2025, WeRoad reported revenues of €130 million.^[12] In 2026, the Financial Times included the company in its list of Europe's fastest-growing companies.^[12]

WeRoad sells fixed-itinerary group trips through its website and mobile application. Groups typically include between 8 and 15 travellers and are accompanied by a group leader who is not a professional tour guide.^[3][1] Most participants join individually rather than as part of pre-existing groups, and international flights are generally not included in the company's itineraries.^[1] According to the company, more than 300,000 travellers had used the platform across more than 1,000 itineraries as of 2026.^[13]

In 2025, WeRoad launched WeMeet, a platform for in-person local events such as dinners, hikes, sports activities, and wellness sessions, open to non-customers.^[14] The company has stated that WeMeet will be used as part of its entry into the United States market, which it plans to begin in Austin, Texas.^[4]

• Official website

Category:Travel and holiday companies of Italy Category:Companies based in Milan Category:Companies established in 2017 Category:Italian companies established in 2017 Category:2017 establishments in Italy