Draft:Woman Within


Woman Within
FormerlyLane Bryant (Catalog)
TypeSubsidiary
IndustryOnline retail
Founded2006
Headquarters
New York City
,
U.S.
Area served
Nationwide
Key people
Jim Fogarty, CEO
ProductsPlus-size women's casual wear, sized 12-44
ParentFullBeauty Fashion
Websitewww.womanwithin.com

Woman Within

Woman Within is a New York-based brand of plus-size women's clothing. It was known as Lane Bryant's catalog sales until 2006 when the name was changed. Woman Within specializes in casual wear, swimwear and intimates for customer sizes 12-44[1] sold online and through mail catalog. It is owned by FullBeauty Brands.[2]

History

The history of corporate ownership of Woman Within has been described as a “blitz of dealmaking.”[3] The Woman Within brand was created in 2007 by its then owner, Redcats USA, the US catalog division of Pinault Printemps Redoute, the French fashion conglomerate now known as Kering. Redcats had purchased Lane Bryant’s catalog and online plus-size brand, Brylane, from The Limited in 1999.[4]

As part of the sale agreement, Redcats retained the right to use the Lane Bryant name for catalog and online sales until October 2007, at which point the name would revert to Charming Shoppes, which had purchased Lane Bryant in 2001. In 2006, Redcats rebranded the clothing line as Woman Within.[4] “The choice of Woman Within gives us a name that’s ours alone,” said Redcats’ CEO.[5] The rebranding was completed in fall 2007.

Sale to private equity

In May 2013, Redcats USA sold the parent company of Woman Within, One Stop Plus Group, to private equity firms Charles Street Partners and Webster Capital for a reported $525 million.[6][7] Included in the sale was Redcats’ Woman Within, as well as a portfolio of other plus-size fashion brands.[8] In 2015, One Stop Plus Group was rebranded as FullBeauty Brands. Later that year, after an attempt to take the FullBeauty Brands public,[9] Charlesbank Capital Partners and Webster Capital sold a majority share of the company to Apax Partners, a European buy-out firm.[6]

On February 3, 2019, the parent company of Woman Within, FullBeauty Brands filed for Chapter 11 bankruptcy.[10][11] Later that year, FullBeauty Brands was bought by private equity investors. Today, it is majority-owned by Goldman Sachs, Oaktree Capital Management, and Clearlake Capital Group.[12]

Operations

All of Woman Within’s sales are made online or through its printed catalog. It has no brick-and-mortar retail stores.[10] Sales are fulfilled through a distribution center in eastern Indianapolis, Indiana, which has been in operation since 1961.[3]

Body Positivity

Woman Within has partnered with plus-size model and body-positivity advocate Emme to promote greater acceptance of plus-size body types and their fashions.[1]

References

  1. ^ a b Lockwood, Lisa (June 25, 2018). "Emme Partners With Woman Within to Promote Body Positivity". WWD.com. Penske Business Corp. Retrieved 14 February 2026.
  2. ^ Lockwood, Lisa (June 28, 2023). "Emme, Syracuse University Team Up With OneStopPlus for Competition". Penske Business Corporation. Women's Wear Daily. p. 24. Retrieved 19 October 2025.
  3. ^ a b Andres, Greg (July 14, 2016). "Out-of-spotlight retailer does big business from Indy". IBJ.com. Indiana Business Media. Retrieved 11 January 2026.
  4. ^ a b Del Franco, Mark (March 2007). "Redcats' New Brand Within". Multichannel Merchant. 3 (3). Prime Media Business Magazine: 1, 12. ISSN 1554-8961.
  5. ^ Keenan, Joe (May 1, 2008). "Behind Lane Bryant's Name Change". TotalRetail.com. NAPCO Media. Retrieved 17 January 2026.
  6. ^ a b Canada, Hilary (August 18, 2015). "Apax Buying Controlling Stake in FullBeauty Brands". dowjones.com. Dow Jones & Company Inc. Retrieved 11 February 2026.
  7. ^ "Redcats has entered into an agreement for the sale of OneStopPlus Group, its plus-size business in the USA". Kering.com. Kering. December 4, 2012. Retrieved 11 February 2026.
  8. ^ "Brylane Parent Company Acquired". Home Textiles Today. BridgeTower Media. May 16, 2013. Retrieved 11 February 2026.
  9. ^ Oran, Olivia; Roumeliotis, Greg (June 23, 2015). "Plus-sized retailer FullBeauty seeks sale or IPO". Reuters.com. Reuters. Retrieved 11 February 2026.
  10. ^ a b Doherty, Katherine (February 4, 2019). "Fullbeauty Aims to Break Record for Fastest Bankruptcy Exit". Bloomberg.com. Bloomberg LLC. Retrieved 11 February 2026.
  11. ^ Moore, Kaarin (February 5, 2019). "FullBeauty files, exits bankruptcy in 24 hours". RetailDive.com. Informa TechTarget. Retrieved 11 February 2026.
  12. ^ Clark, Evan (April 4, 2024). "FullBeauty Is Building a Plus-size Fashion Empire". Penske Business Corporation. Women's Wear Daily - Los Angeles. p. 2. Retrieved 16 October 2025.

Woman Within | FullBeauty Fashion

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