Electroplanet

Electroplanet
TypeSubsidiary
IndustryRetail
Founded2008
Headquarters
Casablanca
,
Morocco
ProductsHome appliances, electronics, multimedia
RevenueMAD 1.8 billion (2021)
Number of employees
Approximately 1,000
ParentMarjane Holding
Websiteelectroplanet.ma

Electroplanet is a Moroccan retail company specializing in home appliances, electronics, and multimedia products. Founded in 2008, the company operates as a subsidiary of Marjane Holding, one of Morocco's largest retail groups.[1]

History

Electroplanet opened its first store in November 2008 in Marrakech.[2]

Expansion

By 2020, Electroplanet operated 32 stores across 16 Moroccan cities. As of 2022, the brand had expanded to 41 stores, including openings in cities such as Casablanca, Agadir, and Rabat.[3][4]

E-commerce

In 2018, Electroplanet launched its e-commerce platform. This digital transformation accelerated during the COVID-19 pandemic.[4]

Workforce

As of 2024, the company employs approximately 1,000 people, with over 80% working directly in customer service and retail operations.[5]

Awards

Electroplanet was awarded "Service Client de l’Année Maroc" for some years, including 2022, 2023, and 2024.[6]

References

  1. ^ Marjane Holding – Histoire
  2. ^ Qui sommes-nous ?
  3. ^ "Electroplanet dévoile sa Vision 2025 avec un nouveau concept store", Le Matin, 2022.
  4. ^ a b "E-commerce, plus qu’un relais de croissance pour Electroplanet", Les Eco, 2021.
  5. ^ "Electroplanet – Best Employers of Choice"
  6. ^ "Pour la 6e année consécutive, Electroplanet élu Service Client de l’Année Maroc 2025", Le Site Info, 2024.

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